Your Public Relations Strategy Questions Answered
6/28/2023
Public relations is essential for almost every organization, but with the field constantly evolving, where do you start? How do you develop a communications and public relations strategy that will achieve your objectives? This public relations guide will tell you everything you need to know.
How to Best Work with an Agency
6/21/2023
What’s the secret to a great agency relationship? It may sound cliché, but treat your public relations agency like a partner. The best way to start building that partnership? Continue reading.
Set Goals to Measure a PR Program
6/21/2023
The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable. We'll show you how.
How to Get Media Attention for Your Business by Leveraging Existing Coverage
6/21/2023
Wondering how to get press coverage for your story, but aren't sure if leveraging other media coverage is a good idea? Don't worry, we'll walk you through it.
How to Nail the All-Important Elevator Pitch
6/20/2023
The proverbial elevator pitch. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But how many people or companies actually get it right? Here’s a breakdown of what it is, where it comes from, and how to write one.
Is Corporate Storytelling More Art or Science?
6/20/2023
If you want to tell a good corporate story and capture the media or investors’ interest, you must know which elements go into crafting that story. How do you do it? Let’s take a look to determine what elements your story should contain.
How to Get Media Coverage at Trade Shows, Conferences
6/20/2023
How do you stand out from your competition and get press coverage at a conference? And how do you successfully fill up your client’s trade-show schedule? We'll give you some tips for your toolbox.
How to Make News if There's Nothing New to Say
6/19/2023
Making headlines when you have nothing new to say is tough, tough, tough. But we didn't say it's impossible. Learn how.
Corporate Crisis Management Demands Quick Response. First, Take a Breath
6/19/2023
There’s a benefit to taking a short breath to apply some critical thought to how you’re about to handle a crisis situation and what you’re planning to communicate about it. So, what should you consider during that breath? Read on.
Tips to Prepare for a Media Interview
6/19/2023
Media interviews can cause a lot of anxiety – knowing your words will be out there, broadcast, printed or posted online for the world to see. But you can overcome interview angst with a fair amount of preparation. Here's how.