Thomson online product selector:
better UX=better sales results.

WEBSITE REFRESH / ONLINE PRODUCT SELECTOR

THE ASK:

Thomson, a leading manufacturer of linear motion components, asked us to update
the UX of the LB&G product selector to be user friendly, refresh the visual design to
match the branding on the Thomson Linear website and help improve conversion.

WHAT WE DELIVERED:

• We analyzed the previous product selector
• We reviewed the existing research data
• We created a better overall user flow
• We executed wireframes and designed layouts
• We established a better process/outcomes reporting