The ability for brands to transform these moments into business results by leveraging moments to drive business results requires both agility and discretion. The following is a look at five reverberations the move will have on marketers.
Transforming crowdsourced editing from destroyer to enhancer of brand voice requires more than a strategy document and a box of blue pens.
Falls & Co., a full-service marketing, communications, advertising and digital firm, has been named a 2021 Top Workplace in The Plain Dealer Top Workplaces. Falls & Co. has grown to almost 90 professionals in a relatively short period of time, adding strength to all internal groups – integrated, digital, creative, advertising and communications.
For a little more than a year, a large portion of office workers have been on equal ground. Individuals have been working from home on behalf of their respective organizations. Just when we finally seem to have figured out how to best work remotely, we’re now facing another shift in the office workplace dynamic. Hybrid work.
Falls welcomes Tom Tennant as Senior Content Strategist.
I begin and end most days with the disorienting feeling that my head has been spun around like a tetherball. A Pepsi commercial
Hannah joins Falls as Director of Search Engine Optimization (SEO) after several years of owning and operating a boutique digital marketing firm specializing in search engine optimization.
Falls is pleased to welcome Abby Keefe as an Assistant Account Executive on our communications team. A recent graduate of Baldwin Wallace University with a degree in Public Relations, Abby brings internship experience from two PR agencies, Sweeney and Fahlgren Mortine, and the public relations department of The Walt Disney Company.
Tara Byrne joins the Falls communications team as an Assistant Account Executive. A recent graduate of John Carroll University, Tara brings a wealth of public relations experience through internships in the public relations and integrated marketing communications office at JCU and working for four years in the sports information department on campus.
Falls is pleased to welcome Sam Hudock as a Visual Communications Developer. Sam brings a wealth of design skills to the team from his recent role of studio designer at Cramer-Krasselt in Chicago, as well as a wide variety of other freelance and internship experiences.
Kathleen “Kat” joins Falls from the Creative Department of American Greetings, where she spent the last two years working on a variety of projects, including redesigning dated cards of the 90s, to developing cost-effective solutions for overly complex designs.
Alyssa joins the Falls media department as a paid search specialist bringing a variety of public relations and digital marketing experience.
Falls was honored once again at the 18th annual PRSA Cleveland Rocks Awards, a competition that recognizes the area’s best in marketing and public relations. During the ceremony – hosted virtually on January 12 from the Rock & Roll Hall of Fame – Sirius XM’s Classic Rock and Classic Rewind talent announced the award winners, with Falls proudly earning awards for 13 different clients in 12 different award categories.
Falls is pleased to welcome Jason Fotter as Associate Creative Director.
Falls is excited to extend our lease and add 9,600 square feet of office space to our headquarter office in the Terminal Tower in Downtown Cleveland. After merging our two companies – Falls Communications and Falls Digital – and acquiring Wyse Advertising, the firm is adding the additional space to accommodate growth. This will provide us with more than 31,000 square feet to house our 85 professionals. The offices will have six conference rooms, four kitchens and a full photography and editing studio.
It may sound cliché, but to get the most out of your agency relationship, treat your agency like a partner. Don’t hold them at a distance or withhold critical information from them. If you’re not candid with them, if you can’t risk and learn together, you’re not going to leverage the full scope of what an agency can do for you. The agency won’t know enough to bring you breakthrough ideas, or they’ll be too nervous to share, if they fear getting their hands slapped for going outside the box.
In the seemingly never-ending quest to make a splash on social media, companies occasionally create some cringe-worthy posts that damage their brand and offend the people they’re trying to connect with.
Falls is proud to be named to the Forbes list of America’s Best PR Agencies 2021. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider.