Communications & PR
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Will Trump Make the Economy Better? 5 Things Business Leaders, Communicators Should Anticipate
Read more: Will Trump Make the Economy Better? 5 Things Business Leaders, Communicators Should AnticipateLearn five key things to track after Inauguration Day 2025 and how business leaders and corporate communicators should prepare for them.
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Why DEI Matters Now More Than Ever: A Call to Action for Agencies and Communications Departments
Read more: Why DEI Matters Now More Than Ever: A Call to Action for Agencies and Communications DepartmentsIn a time of significant demographic and political shifts, diversity is not just a value — it’s a necessity. The most recent United States Census shows that nearly 40% of Americans identify with a race or ethnic group other than white, marking the first decade in U.S. history in which the white population has declined.…
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4 tips to prevent data theft during the holiday season
Read more: 4 tips to prevent data theft during the holiday seasonAs we head into another holiday shopping and giving season, it’s important to remember that cyber security is tested now more aggressively than at any other time of the year. Online theft and fraud are increasingly rampant as consumers and businesses alike process millions of transactions as the holidays and year-end approach. In fact, more…
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3 Home Improvement Microtrends We’re Watching in the Home Buying, Renovation Space
Read more: 3 Home Improvement Microtrends We’re Watching in the Home Buying, Renovation SpaceTodd Morgano | Nov. 1, 2024 It’s tough out there – for people buying or renovating homes and the companies trying to sell to them. We know the story. Everything’s up. Home prices. Mortgage rates. Labor. Building supplies and home furnishing products. Inflation-weary consumers are tapped out and frustrated, and the companies serving them are…
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In a Soft Market, the Need for Public Relations Strategy Remains Firm
Read more: In a Soft Market, the Need for Public Relations Strategy Remains FirmEileen Petridis | October 29, 2024 When the economy sours, or even when recession rumors are afloat, marketing and public relations are among the first budget items on the chopping block. However, what seems like discretionary or luxury spending really isn’t. It is the backbone of your company’s future. History proves this point The…
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Why are College Students Protesting? A 10-Step Guide for University Leadership
Read more: Why are College Students Protesting? A 10-Step Guide for University LeadershipBalancing free speech with safety and inclusivity is a significant concern for university officials. Many institutions are working to create environments that support free expression while ensuring the safety and security of all students, Here’s how.
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5 Tips for Managing Political Rhetoric (and Potential Confrontations) in Your Workplace
Read more: 5 Tips for Managing Political Rhetoric (and Potential Confrontations) in Your WorkplaceThe best chance for guiding your organization through political rhetoric is to be prepared with strong workplace policies and communication. What should that communication look like? Here are our top 5 tips.