Communications & PR
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What KBIS 2025 Taught Us About the State of Trade Shows
Read more: What KBIS 2025 Taught Us About the State of Trade ShowsLessons learned from KBIS: Trade show attendance numbers indicate companies are diving back into these full-immersion, in-person events faster than anticipated. What does this mean for you?
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AI or Human? Some Thoughts on Navigating AI Automation in Marketing
Read more: AI or Human? Some Thoughts on Navigating AI Automation in MarketingAI can be a powerful ally in crafting campaigns that resonate. Here’s how marketers can strike the right balance.
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Young Professionals Club Builds Connections, Supports Agency Success
Read more: Young Professionals Club Builds Connections, Supports Agency SuccessYoung Professionals Club at Falls & Co. supports agency values and builds lasting connections.
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4 Tips for Effectively Communicating a Change in Leadership
Read more: 4 Tips for Effectively Communicating a Change in LeadershipLearn how CEO turnover can impact company culture. A change at the top often leads to shifts in strategy and much more.
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Will Trump Make the Economy Better? 5 Things Business Leaders, Communicators Should Anticipate
Read more: Will Trump Make the Economy Better? 5 Things Business Leaders, Communicators Should AnticipateLearn five key things to track after Inauguration Day 2025 and how business leaders and corporate communicators should prepare for them.
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Why DEI Matters Now More Than Ever: A Call to Action for Agencies and Communications Departments
Read more: Why DEI Matters Now More Than Ever: A Call to Action for Agencies and Communications DepartmentsIn a time of significant demographic and political shifts, diversity is not just a value — it’s a necessity. The most recent United States Census shows that nearly 40% of Americans identify with a race or ethnic group other than white, marking the first decade in U.S. history in which the white population has declined.…
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Matt Barkett Joins Falls & Co. As Senior Vice President & Managing Director Of Corporate Communications
Read more: Matt Barkett Joins Falls & Co. As Senior Vice President & Managing Director Of Corporate CommunicationsFalls & Co. announces Matt Barkett has joined the strategic public relations and marketing firm to lead its corporate communications practice as part of the Falls executive team.
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4 tips to prevent data theft during the holiday season
Read more: 4 tips to prevent data theft during the holiday seasonAs we head into another holiday shopping and giving season, it’s important to remember that cyber security is tested now more aggressively than at any other time of the year. Online theft and fraud are increasingly rampant as consumers and businesses alike process millions of transactions as the holidays and year-end approach. In fact, more…
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3 Home Improvement Microtrends We’re Watching in the Home Buying, Renovation Space
Read more: 3 Home Improvement Microtrends We’re Watching in the Home Buying, Renovation SpaceTodd Morgano | Nov. 1, 2024 It’s tough out there – for people buying or renovating homes and the companies trying to sell to them. We know the story. Everything’s up. Home prices. Mortgage rates. Labor. Building supplies and home furnishing products. Inflation-weary consumers are tapped out and frustrated, and the companies serving them are…
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In a Soft Market, the Need for Public Relations Strategy Remains Firm
Read more: In a Soft Market, the Need for Public Relations Strategy Remains FirmEileen Petridis | October 29, 2024 When the economy sours, or even when recession rumors are afloat, marketing and public relations are among the first budget items on the chopping block. However, what seems like discretionary or luxury spending really isn’t. It is the backbone of your company’s future. History proves this point The…