Insight
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What KBIS 2025 Taught Us About the State of Trade Shows
Read more: What KBIS 2025 Taught Us About the State of Trade ShowsLessons learned from KBIS: Trade show attendance numbers indicate companies are diving back into these full-immersion, in-person events faster than anticipated. What does this mean for you?
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AI or Human? Some Thoughts on Navigating AI Automation in Marketing
Read more: AI or Human? Some Thoughts on Navigating AI Automation in MarketingAI can be a powerful ally in crafting campaigns that resonate. Here’s how marketers can strike the right balance.
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Young Professionals Club Builds Connections, Supports Agency Success
Read more: Young Professionals Club Builds Connections, Supports Agency SuccessYoung Professionals Club at Falls & Co. supports agency values and builds lasting connections.
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Super Bowl Time: 8 Million Ways to Sunday
Read more: Super Bowl Time: 8 Million Ways to SundaySuper Bowl Commercials 2025 rundown.
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Will Trump Make the Economy Better? 5 Things Business Leaders, Communicators Should Anticipate
Read more: Will Trump Make the Economy Better? 5 Things Business Leaders, Communicators Should AnticipateLearn five key things to track after Inauguration Day 2025 and how business leaders and corporate communicators should prepare for them.
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Why DEI Matters Now More Than Ever: A Call to Action for Agencies and Communications Departments
Read more: Why DEI Matters Now More Than Ever: A Call to Action for Agencies and Communications DepartmentsIn a time of significant demographic and political shifts, diversity is not just a value — it’s a necessity. The most recent United States Census shows that nearly 40% of Americans identify with a race or ethnic group other than white, marking the first decade in U.S. history in which the white population has declined.…
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4 Tips for Donating to Charity as a Business and How to Properly Publicize It
Read more: 4 Tips for Donating to Charity as a Business and How to Properly Publicize ItMost companies do some type of charitable giving. It’s just a part of doing business. In fact, going into 2024, corporate giving was on the upswing, according to a report from Giving USA. In 2023, corporations gave $36.55 billion to charity, a 3% increase from 2022, even though corporate giving as a percentage of profits…
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4 tips to prevent data theft during the holiday season
Read more: 4 tips to prevent data theft during the holiday seasonAs we head into another holiday shopping and giving season, it’s important to remember that cyber security is tested now more aggressively than at any other time of the year. Online theft and fraud are increasingly rampant as consumers and businesses alike process millions of transactions as the holidays and year-end approach. In fact, more…
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Falls & Co. Wins Big at the PRSA Cleveland Rocks Awards
Read more: Falls & Co. Wins Big at the PRSA Cleveland Rocks AwardsIt was one of the agency’s best nights ever at the 2024 Cleveland Rocks Awards. Hosted by the Greater Cleveland Chapter of the Public Relations Society of America (PRSA), the awards honor outstanding work developed by the local public relations and marketing community in Northeast Ohio. Falls & Co. was proud to be honored with…
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Falls & Co. Continues Holiday Tradition of Spreading Joy, Toys
Read more: Falls & Co. Continues Holiday Tradition of Spreading Joy, ToysFor more than 25 years, Falls & Co. has proudly supported The Salvation Army’s annual holiday toy drive as a corporate sponsor.