News & Insights
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How to Measure Earned Media
Read more: How to Measure Earned MediaKristi Stolarski | July 10, 2024 Earned media measurement is a critical component that drives strategic decisions and demonstrates the value of our marketing and communications efforts. However, it’s essential to understand that measurement is not a “one size fits all” process. Tailoring your measurement strategy to the specific needs of your campaign, audience, and…
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Falls & Co. Welcomes Anthony Tutolo as Senior Digital Strategist
Read more: Falls & Co. Welcomes Anthony Tutolo as Senior Digital StrategistJune 27, 2024 Falls & Co. is pleased to welcome Anthony Tutolo as a Senior Digital Strategist. With his experience in Digital Paid Media, Tutolo will help expand strategic media options for both existing accounts and new Falls & Co clientele. In his prior position within the paid media field, Tutolo fostered client relationships through…
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Biden Signs TikTok Ban: Are You a Marketer on TikTok? 3 Things to Think About
Read more: Biden Signs TikTok Ban: Are You a Marketer on TikTok? 3 Things to Think AboutAlana Coticchia | April 25, 2024 President Joe Biden on Wednesday signed a law that will ban TikTok unless it is sold within a year. The potential ban is officially on the clock but will take several months to go into effect. With time on your side, your brand team should start thinking about these three…
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ctrl/shift: Business and Cybersecurity … It’s About Protecting Your Reputation with All Stakeholders
Read more: ctrl/shift: Business and Cybersecurity … It’s About Protecting Your Reputation with All StakeholdersKevin Donahue | April 23, 2024 Editor’s Note: ctrl/shift is Falls & Co.’s video and blog series that provides perspective and insights to help business and civic leaders effectively manage emerging issues that have the potential to negatively impact their organizations, their people, and their communities. In our digital age, a cyberattack isn’t just a…
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ctrl/shift: Navigating the Rapidly Evolving AI Landscape
Read more: ctrl/shift: Navigating the Rapidly Evolving AI LandscapeDoes your marketing and communications team need guidance on leveraging AI capabilities responsibly? Or are you concerned about potential reputation risks from AI issues like hallucinations, data exploitation or social biases? Falls & Co. has you covered.
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Total Eclipse April 2024: An Ultimate Guide for Companies within the Path of Totality
Read more: Total Eclipse April 2024: An Ultimate Guide for Companies within the Path of TotalityIn honor of the Total Eclipse April 2024, we thought we’d share Falls & Co.’s “Ultimate Employee Engagement Ideas & Preparation Guide” to help ensure your employees stay safe and have fun under the totally solar eclipsed sun!
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Navigating the NAHB International Builders’ Show: Tips for Building the Best Trade Show Marketing Strategy
Read more: Navigating the NAHB International Builders’ Show: Tips for Building the Best Trade Show Marketing StrategyIf you want to reap the rewards of exhibiting at a trade show – increased visibility and brand exposure, lead generation and networking, successful product launches, enhanced industry authoring, and more – you need a strategy that will ensure your time and investment is worthwhile. Read more to learn how.
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Groundhog Day: Special Super Bowl Ad Edition
Read more: Groundhog Day: Special Super Bowl Ad EditionLane Strauss, senior vice president/creative director, offers his insights and observations on key trends for Super Bowl ads 2024, as well as his opinions on the best … and the worst of the night.
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Falls & Co. Welcomes Michael Corrigan as Manager of Analytics
Read more: Falls & Co. Welcomes Michael Corrigan as Manager of AnalyticsFalls & Co. proudly announces the appointment of Michael Corrigan as Manager of Analytics. With an extensive background in data aggregation, process automation, and dashboard development, Corrigan brings more than three years of experience in the marketing industry to his new role. In his previous position as an Analytics Specialist, Corrigan demonstrated exceptional proficiency in…
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How to Design a Website that Converts Visitors into Quality Leads
Read more: How to Design a Website that Converts Visitors into Quality LeadsHow do you design a lead-generation machine that addresses your customer’s pain points, offers solutions, and provides a great user experience? Let’s find out.