Public Affairs & Community Engagement
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Will Trump Make the Economy Better? 5 Things Business Leaders, Communicators Should Anticipate
Read more: Will Trump Make the Economy Better? 5 Things Business Leaders, Communicators Should AnticipateLearn five key things to track after Inauguration Day 2025 and how business leaders and corporate communicators should prepare for them.
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Why DEI Matters Now More Than Ever: A Call to Action for Agencies and Communications Departments
Read more: Why DEI Matters Now More Than Ever: A Call to Action for Agencies and Communications DepartmentsIn a time of significant demographic and political shifts, diversity is not just a value — it’s a necessity. The most recent United States Census shows that nearly 40% of Americans identify with a race or ethnic group other than white, marking the first decade in U.S. history in which the white population has declined.…
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4 Tips for Donating to Charity as a Business and How to Properly Publicize It
Read more: 4 Tips for Donating to Charity as a Business and How to Properly Publicize ItMost companies do some type of charitable giving. It’s just a part of doing business. In fact, going into 2024, corporate giving was on the upswing, according to a report from Giving USA. In 2023, corporations gave $36.55 billion to charity, a 3% increase from 2022, even though corporate giving as a percentage of profits…
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In a Soft Market, the Need for Public Relations Strategy Remains Firm
Read more: In a Soft Market, the Need for Public Relations Strategy Remains FirmEileen Petridis | October 29, 2024 When the economy sours, or even when recession rumors are afloat, marketing and public relations are among the first budget items on the chopping block. However, what seems like discretionary or luxury spending really isn’t. It is the backbone of your company’s future. History proves this point The…