Service: Brand Strategy
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Moen
For more than 35 years, Falls & Co. has been Moen’s trusted public relations partner, helping build brand visibility and credibility in the competitive home and building products market. Through strategic media relations, thought leadership and high-impact events, we help Moen engage both consumers and trade professionals—launching innovations, expanding into new categories and reinforcing its leadership…
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InterContinental Hotel
Rebranding the Image of InterContinental Hotel Restaurant as Table 45. Insight InterContinental Cleveland faced a brand identity crossroads. Its five-diamond French restaurant, Classics, no longer resonated with diners. The hotel restaurant overhauled itself to reestablish relevance with hotel guests and locals, transforming from French formality to casual eclectic, with the help of a former top…
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Vitamix – The Quiet One
A Bold, Immersive Microsite Redefined What Quiet Power Looks and Sounds Like. Insight In a booming smoothie and café market, noise was becoming an unexpected villain. Traditional commercial blenders disrupted the customer experience in premium coffeehouses and boutique bars —compromising ambience, conversation, and brand loyalty. Vitamix had engineered a gamechanger: The Quiet One, a premium…
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Krazy Glue
Falls & Co. Bonds a Client with a Booming Craft Market, Sparking New Retail Interest. Insight Despite being a household name since the 1970s, Krazy Glue® faced declining brand momentum due to competitor outspending. Fresh analysis of internal research revealed a strategic blind spot: the rapidly expanding crafting market. With women leading the charge in…
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John Carroll University
Generating a Story for Growth by Repositioning a Legacy Brand for a New Generation Insight In a highly competitive higher education landscape, John Carroll University needed to stand out, without losing sight of what made it special. Through extensive stakeholder interviews, student and alumni input and competitive research, Falls & Co. identified a key differentiator:…
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Ohio Guidestone
Redesigning a Website to Improve Access, Visibility, Impact and Growth Insight OhioGuidestone turned to Falls & Co. to redesign and optimize its website with a clear goal: make it easier for individuals to access critical services, increase online donations and help job seekers find opportunities. Strategy Falls & Co. restructured the site with a strategic,…