PR + Communications

We view public relations as our overall approach to build and sustain a positive and desired image and relationships with your key audiences. Media relations is just a part of PR. Our approach encompasses research, strategic positioning, and understanding the company, products and services as well as the competitive marketplace. PR supports the brand and, at times, defines it. We strategize and implement proactive initiatives to build your image while ensuring we have reactive plans on a just-in-case basis.

Gone are the days when stories broke on the nightly news and journalists covered specific beats. Today, virtually anyone can be a self-proclaimed reporter. My, how times have changed. How to get your story through to the media and actually placed or aired has changed significantly. Whether it’s a traditional approach, online, direct contact, through social or an influencer – it has become both – an art and a science. The point is we know how to get your right story told to the right person at the right time. We have spent decades cultivating trusted relationships with consumer, business, trade and specialty media nationally and in target markets.

Having a great story to tell is one thing. Being able to effectively share it with the media is another. Whether seeking media coverage or responding to inquiries, how prepared your spokespeople are at communicating your unique story is critical. We know being a masterful communicator isn’t necessarily an inherent skill but it can be learned. The Falls & Co. team draws on decades of experience to ensure your executives are well prepared before engaging with the media. From crafting messages to mastering effective interviewing techniques and developing an impactful on-camera presence, we work to ensure your spokespeople are confident, comfortable and compelling story tellers.

“Content is King” has the mantra since the 1990s. And while’ still true that content reigns supreme today, the way we define and use it has dramatically changed. Our content team uses SEO strategy and analytics to develop meaningful content that can inform, influence and inspire a target audience. Whether it’s blog posts, white papers, features or case studies, the Falls & Co. team develops content that supports an organization’s goals, resonates with its audience, encourages engagement and fosters meaningful connections. Our passion for storytelling and innovative solutions drives us to craft compelling narratives that resonate with audiences and deliver tangible results.

In a post-pandemic world, where so much of what we did was virtual, trade shows are making a resurgence. The in-person connection and human selling opportunity was clearly missed. Business connections and relationships have been found to be key in the selling process. Companies are re-investing in trade shows in most industries. Falls & Co. can help your organization make the most of its presence and impact. Our trade show support includes ideation on how to separate yourselves from the competition. From creating unique special events to on-site working with the members of your media – we secure the interviews, develop the messaging, design the press materials, press kits, and preparing your spokespeople. We can conduct booth interviews, develop a social media strategy, content, and engagement process and more.

Sometimes a brand needs a little more “oomph” to make an impact with a particular audience. Organizations may want to “create buzz” at an event or even online. But “creating buzz” is more than guerilla or stunt marketing – it’s about supporting a brand’s marketing initiatives with appropriate messaging and engaging content to strengthen brand awareness and leave a lasting impression. The Falls & Co. team has decades of special event experience – from client activations sponsoring the Rock & Roll Hall of Fame Induction Ceremony and the Grand Central Terminal Holiday Fair to media receptions at High Point Market and the Kitchen and Bath Industry Show.

In our 35+ year history, we’ve had the privilege of introducing more than 6000 products. From sustainable showerheads and motion-controlled faucets to digital greeting cards, “smart” thermometers and thoughtfully designed lighting fixtures. Whether the product was truly a first in the industry, or a line extension in a crowded marketplace, we help clients create compelling messages, develop newsworthy events and spearhead social media campaigns to engage audiences and highlight a product’s unique value. Our work should not stop with the launch; we continue drum beat through the sales process, highlight features and benefits and sustain news coverage to keep the new product top-of-mind.

Falls & Co. recognizes the critical role of influencer marketing in today’s digital landscape. We empower clients with a competitive advantage by strategically connecting them with trusted voices and multifaceted creators, enabling targeted audience reach and driving significant engagement and conversions. Our influencer strategy leverages precise audience demographic analysis and strategic collaboration to develop innovative, authentic, data-driven activations that deliver measurable results. Our agency’s robust data analytics provide clear insights into return on investment, ensuring our clients maintain a leading position in the dynamic digital marketplace.

Our social media approach is a powerful tool for building relationships, increasing brand awareness, shaping perception and driving measurable results. We begin with a strategic approach. So, it becomes more effective than likes, shares, comments and virality. Even the most compelling content can be ineffective if it doesn’t produce the desired results you expect. An intentional social strategy leverages insights and data to create successful social programs.

At Falls & Co., we develop social media strategies that cut through the clutter and adapt to the ever-changing algorithms while delivering real results. Using audience insights, platform expertise and analytics, we develop content that engages, activates and converts. Whether building brand awareness, fostering a community, launching a new product or driving sales, we ensure your social presence isn’t just seen — it makes an impact.