Author: Chante Jones

  • When You Listen to the Right People, You Get KFC Wedges

    Chante Jones
    Categories: Advertising, AI, Branding, Communications & PR, Content Marketing, Digital, Insight

    Sometimes, the best marketing doesn’t come from million-dollar ad buys or overly polished brand speak. It comes from knowing your audience, owning your brand’s voice and having the guts to go all in. KFC just showed us how it’s done Their recent, largely social-media-based campaign announcing the return of their potato wedges showed exactly what…

  • Why DEI Matters Now More Than Ever: A Call to Action for Agencies and Communications Departments

    Chante Jones
    Categories: Communications & PR, Insight, Public Affairs & Community Engagement

    In a time of significant demographic and political shifts, diversity is not just a value — it’s a necessity. The most recent United States Census shows that nearly 40% of Americans identify with a race or ethnic group other than white, marking the first decade in U.S. history in which the white population has declined.…

  • Merry Pitchmas: Move Your Holiday Media Pitches to the Top of the ‘Nice’ List

    Chante Jones
    Categories: Communications & PR, Content Marketing, Digital, Insight, Social Media

    This time of year, media are looking for stories that evoke holiday themes and feelings. But competition is stiff. So how do you earn holiday media coverage and stay on your favorite editors’, producers’ and reporters’ ‘nice’ lists? We have some advice.