Author: Lane Strauss

  • Should You Embrace AI Video Production for Marketing Campaigns? Yes. Sometimes.

    Lane Strauss
    Categories: AI, Case Study, Video

    Let’s talk about our last shoot.­­ The one we technically never shot. The Landings is a 4,000-home private golf community on Skidaway Island outside Savannah, Ga. Residents enjoy miles of walking and biking trails, scenic waterways and preserved maritime forest, and more.  Club members have their pick of six championship golf courses, extensive court sports,…

  • I Asked AI to Roast AI. Nailed It.

    Lane Strauss
    Categories: Advertising, AI, Communications & PR, Content Marketing, Digital, Insight

    Editor’s Note: If AI were unleashed to write a blog about itself, it might go a little something like below. Our Senior VP and Creative Director at Falls & Co. prompted AI with the following: “Essentially, I’m asking you to write a blog about why you’re not the Holy Grail the whole world thinks you are.…

  • Super Bowl Time: 8 Million Ways to Sunday

    Lane Strauss
    Categories: Advertising, Branding, Digital, Insight

    Super Bowl Commercials 2025 rundown.