Author: Falls & Co.
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Educate, Don’t Sell, Your Audience
Categories: Insight
Research shows that B2C and B2B prospects are more likely to buy from a brand after they’ve consumed educational content. Learn how an educational content campaign could help you nurture and grow your prospect base, as well as tips for creating compelling content.
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Kentico Xperience includes two Falls & Co. clients among its Top Ten Websites for October
Categories: News Release
Every month, Kentico selects 10 of the best websites recently launched on Kentico Xperience, its digital experience platform. In October, two of those Top Ten were sites designed and built by our team at Falls & Co.
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E.A.T. SEO: 7 Steps for Trusted Website Content
Categories: Content Marketing, Insight
Can you confidently say that your website is a trusted source in your industry? No? Don’t worry, you’re not alone. And it’s easy to get ahead of the competition. All you have to do is learn how to E.A.T.
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Former-Journalist-Turned-Content-Maven Shares 5 Takeaways from Content Marketing World
Categories: Content Marketing, Insight
5 Takeaways from Content Marketing World: Exploring the similarities and differences in creating content from a journalist to marketer standpoint.
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Kristin Pohlig Joins Falls & Co. Communications Group as Account Executive
Categories: News Release
Kristin joins the communications group as an account executive, bringing a variety of marketing and public relations experience.