Author: Falls & Co.

  • Why ‘Evergreen Content’ Isn’t Enough Anymore

    Falls & Co.
    Categories: AI, Communications & PR, Content Marketing, Digital, Insight

    For years, evergreen content was the security blanket of public relations professionals and marketers alike, a trusted format that promised longevity and organic traffic. We would write a “Top 10 Tips for…” or a polished “How-To Guide,” sprinkle in some SEO keywords, and boom: You had a resource built to last. But not so fast.…

  • The Rising Cost of Free Speech: 5 Tips for Leaders

    Falls & Co.
    Categories: Communications & PR, Culture, Employer Brand & Employee Experience, Insight

    In today’s hyper-polarized environment, the act of speaking freely feels less like a freedom and more like a gamble. If you say or do something someone disagrees with, you could become a target. It’s playing out in all walks of society – even questioning our free speech in the workplace. Every CEO and communications executive…

  • Tips to Leverage Generative AI in Content Marketing, Media Relations

    Falls & Co.
    Categories: AI, Communications & PR, Content Marketing, Digital, Insight

    Let’s be clear: the rules of the game have changed. Generative AI isn’t a passing trend. It’s now a very important lens through which people discover, filter and evaluate your content. That means your brand no longer competes solely with other companies in your space. You’re competing with algorithms that decide whether your ideas even…

  • Will AI Eat Us for Lunch?

    Falls & Co.
    Categories: AI, Communications & PR, Content Marketing, Digital, Insight

    I’ve been using generative AI since ChatGPT was first released a few years ago. Every day, I experiment with some form of it – various technologies and applications. And while I’m not on the bleeding edge like, say, Sam Altman, I’m an early adopter, and maybe even a power user, who’s trying to understand this…

  • Our Communications Team’s Take on the Astronomer PR, Brand Reputation Management Crisis

    Falls & Co.
    Categories: Branding, Communications & PR, Insight

    It’s hard to believe it’s been a little more than two weeks since we saw the now-infamous Coldplay Kiss-Cam moment play out practically in real time. We all went from asking, “Wait – he’s an astronomer?!” to digging into Astronomer CEO Andy Byron’s LinkedIn profile, learning how many kids he has (and how they went…

  • Why Your Brand May Now Function as a Moral Compass

    Falls & Co.
    Categories: Advertising, Branding, Communications & PR, Insight

    Want to learn about building trust, messaging with purpose, or positioning your brand as a leader? Read on.