Author: Falls & Co.
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How to Nail the All-Important Elevator Pitch
The proverbial elevator pitch. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But how many people or companies actually get it right? Here’s a breakdown of what it is, where it comes from, and how to write one.
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Is Corporate Storytelling More Art or Science?
If you want to tell a good corporate story and capture the media or investors’ interest, you must know which elements go into crafting that story. How do you do it? Let’s take a look to determine what elements your story should contain.
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How to Make News if There’s Nothing New to Say
Making headlines when you have nothing new to say is tough, tough, tough. But we didn’t say it’s impossible. Learn how.
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Falls & Co. Teams Up with The Salvation Army to Spread Joy During the Holidays
For nearly 25 years, Falls & Co. has proudly supported The Salvation Army’s annual holiday toy drive as a corporate sponsor. Over the years, our team has gathered thousands of toys for Cleveland families who may otherwise have nothing to give their children on Christmas morning.
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Tom Bernot Named President & COO of Falls & Co.
Falls & Co. announces Tom Bernot as its new President and Chief Operating Officer. Founder of the agency, Rob Falls, will become Chairman and will retain his role of Chief Executive Officer.
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10 Media Relations Must-Dos if You Want Good Press for Your Company
Some companies are naturally newsworthy; others need to be more creative to solicit press coverage. Learn how you can make your company newsworthy with these 10 tips.
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Falls & Co. Announces the Addition of Chante Jones as Associate Vice President, Communications
Chanté Jones joins Falls & Co as an Associate Vice President, Communications.
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Creativity is a Life Lesson: Words of Truth for Aspiring Creative Directors
Creativity can be terrifying and hard, yet so worth the effort. Our creative director shares some of the life lessons he’s learned along the way about creativity and its mysterious process.
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Falls & Co. Adds Justine DeJesus as Social Media Specialist
Justine DeJesus joins Falls & Co. as a Social Media Specialist