Author: Falls & Co.

  • Another Blog About How to Make a Video – Since People are Asking

    Falls & Co.
    Categories: Digital, Insight, Video

    Creating engaging video content for your business isn’t about how expensive the equipment is – it’s about telling a compelling story. Learn how.

  • 3 Home Improvement Microtrends We’re Watching in the Home Buying, Renovation Space

    Falls & Co.
    Categories: Branding, Communications & PR, Insight

    Todd Morgano | Nov. 1, 2024 It’s tough out there – for people buying or renovating homes and the companies trying to sell to them. We know the story. Everything’s up. Home prices. Mortgage rates. Labor. Building supplies and home furnishing products. Inflation-weary consumers are tapped out and frustrated, and the companies serving them are…

  • Kristy Cramer Joins Falls & Co. as Controller 

    Falls & Co.
    Categories: News Release

    Kristy Cramer Joins Falls & Co. as Controller

  • Why are College Students Protesting? A 10-Step Guide for University Leadership

    Falls & Co.
    Categories: Communications & PR, Insight

    Balancing free speech with safety and inclusivity is a significant concern for university officials. Many institutions are working to create environments that support free expression while ensuring the safety and security of all students​, Here’s how.

  • Building a Marketing Measurement Strategy for Earned Media

    Falls & Co.
    Categories: Advertising, Communications & PR, Digital, Insight

    Kristi Stolarski   |     July 10, 2024 Earned media measurement is a critical component that drives strategic decisions and demonstrates the value of our marketing and communications efforts. However, it’s essential to understand that measurement is not a “one size fits all” process. Tailoring your measurement strategy to the specific needs of your campaign, audience, and…

  • Falls & Co. Welcomes Anthony Tutolo as Senior Digital Strategist

    Falls & Co.
    Categories: News Release

    June 27, 2024 Falls & Co. is pleased to welcome Anthony Tutolo as a Senior Digital Strategist. With his experience in Digital Paid Media, Tutolo will help expand strategic media options for both existing accounts and new Falls & Co clientele.  In his prior position within the paid media field, Tutolo fostered client relationships through…