Author: Falls & Co.
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3 Brand Architecture Frameworks to Create Future Growth
Brand architecture is the second-most important element of branding (behind only brand positioning) because it’s ideally suited for growth-oriented objectives. Learn the three frameworks and what they can do for you.
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Does Blogging Help SEO? You Bet It Does
Want to know how blogging helps SEO? Let’s find out.
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Elements of Effective Brand Strategy, Part 2: 6 External Considerations
Successful strategy gives equal weight to managing internal dynamics. Now we turn our attention to the external considerations brands must consider.
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Elements of an Effective Brand Strategy, Part 1: 4 Internal Considerations
Successful branding strategy – which typically focuses on defining your brand relative to the competition – must give equal weight to managing internal dynamics.
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Tips for College Seniors from a Young Professional
For college seniors, it’s been 16 years or more of schooling, classes, assignments and tests, all leading up to this one moment – graduation. But what now? Here’s one young professional’s tips for post-grad preparation.
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3 Reasons Traditional TV Advertising Remains Effective, Relevant in 2022
Is traditional television advertising still a relevant option when developing a media plan, especially when digital and social media reign supreme? Learn more.
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10 Tactics to get Media Coverage
With earned media, the stakes are high and competition is fierce. These tips will help improve your media relations and ability to land media coverage.
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The Art of Objectivity in Data Analysis, Market Research
Objectivity in business is crucial to success. A data-driven decision-making culture allows you to maintain objectivity through measurement and performance tracking, can help you gain competitive advantage, and can even help position and plan strategically for the future.
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International Women’s Day – Inspiring Stories from Falls
Falls & Co. has worked diligently to nurture an environment for women to thrive together. Here are some of our stories.