Author: Falls & Co.
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McDonald Hopkins Leaps Ahead with Kentico CMS Development
Falls & Co. worked closely with McDonald Hopkins’ marketing team to migrate as much of the content from the company’s previous CMS into Kentico.
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Super Bowl Commercials: The Windup and The Pitch
Get a glimpse of advertising agency life. We picked four Super Bowl commercials and re-imagined the client pitch presentations.
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FALLS & CO. EXPANDS RESEARCH TEAM WITH ADDITION OF ANNIE MORINO
Annie Morino joins Falls & Co. as Manager of Market Research.
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Why Google Should Be One of Your Marketing Personas
Introducing Google, your target audience’s most trusted friend. Learn why we recommend considering Google as more than a search engine when developing marketing personas.
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Educate, Don’t Sell, Your Audience
Research shows that B2C and B2B prospects are more likely to buy from a brand after they’ve consumed educational content. Learn how an educational content campaign could help you nurture and grow your prospect base, as well as tips for creating compelling content.
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Falls & Co. adds Margaret Reese as Senior Accounting Specialist
Falls & Co. expands the accounting department with the addition of Margaret Reese as Senior Accounting Specialist.
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Kentico Xperience includes two Falls & Co. clients among its Top Ten Websites for October
Every month, Kentico selects 10 of the best websites recently launched on Kentico Xperience, its digital experience platform. In October, two of those Top Ten were sites designed and built by our team at Falls & Co.
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E.A.T. SEO: 7 Steps for Trusted Website Content
Can you confidently say that your website is a trusted source in your industry? No? Don’t worry, you’re not alone. And it’s easy to get ahead of the competition. All you have to do is learn how to E.A.T.
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Former-Journalist-Turned-Content-Maven Shares 5 Takeaways from Content Marketing World
5 Takeaways from Content Marketing World: Exploring the similarities and differences in creating content from a journalist to marketer standpoint.
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Are virtual events here to stay?
While in-person events will likely still continue post-pandemic, it’s clear the world of virtual events is just getting started.