Author: Falls & Co.

  • How to Best Work with an Agency

    Falls & Co.
    Categories: Communications & PR, Insight

    What’s the secret to a great agency relationship? It may sound cliché, but treat your public relations agency like a partner. The best way to start building that partnership? Continue reading.

  • How to Get Media Attention for Your Business by Leveraging Existing Coverage

    Falls & Co.
    Categories: Communications & PR, Insight

    Wondering how to get press coverage for your story, but aren’t sure if leveraging other media coverage is a good idea? Don’t worry, we’ll walk you through it.

  • How to Nail the All-Important Elevator Pitch

    Falls & Co.
    Categories: Branding, Communications & PR, Insight

    The proverbial elevator pitch. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But how many people or companies actually get it right? Here’s a breakdown of what it is, where it comes from, and how to write one.

  • Is Corporate Storytelling More Art or Science?

    Falls & Co.
    Categories: Branding, Communications & PR, Insight

    If you want to tell a good corporate story and capture the media or investors’ interest, you must know which elements go into crafting that story. How do you do it? Let’s take a look to determine what elements your story should contain.

  • How to Make News if There’s Nothing New to Say

    Falls & Co.
    Categories: Communications & PR, Insight

    Making headlines when you have nothing new to say is tough, tough, tough. But we didn’t say it’s impossible. Learn how.

  • Corporate Crisis Management Demands Quick Response. First, Take a Breath

    Falls & Co.
    Categories: Communications & PR, Insight

    There’s a benefit to taking a short breath to apply some critical thought to how you’re about to handle a crisis situation and what you’re planning to communicate about it. So, what should you consider during that breath? Read on.