Author: Falls & Co.
-
Elements of Effective Brand Strategy, Part 2: 6 External Considerations
Categories: Insight
Successful strategy gives equal weight to managing internal dynamics. Now we turn our attention to the external considerations brands must consider.
-
Elements of an Effective Brand Strategy, Part 1: 4 Internal Considerations
Categories: Insight
Successful branding strategy – which typically focuses on defining your brand relative to the competition – must give equal weight to managing internal dynamics.
-
Tips for College Seniors from a Young Professional
Categories: Insight
For college seniors, it’s been 16 years or more of schooling, classes, assignments and tests, all leading up to this one moment – graduation. But what now? Here’s one young professional’s tips for post-grad preparation.
-
3 Reasons Traditional TV Advertising Remains Effective, Relevant in 2022
Categories: Insight
Is traditional television advertising still a relevant option when developing a media plan, especially when digital and social media reign supreme? Learn more.
-
10 Tactics to get Media Coverage
Categories: Insight
With earned media, the stakes are high and competition is fierce. These tips will help improve your media relations and ability to land media coverage.
-
The Art of Objectivity in Data Analysis, Market Research
Categories: Insight
Objectivity in business is crucial to success. A data-driven decision-making culture allows you to maintain objectivity through measurement and performance tracking, can help you gain competitive advantage, and can even help position and plan strategically for the future.