Author: Todd Morgano
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What KBIS 2025 Taught Us About the State of Trade Shows
Categories: Communications & PR, Culture, Insight, News & Insights
Lessons learned from KBIS: Trade show attendance numbers indicate companies are diving back into these full-immersion, in-person events faster than anticipated. What does this mean for you?
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AI or Human? Some Thoughts on Navigating AI Automation in Marketing
Categories: Communications & PR, Digital, Insight, News & Insights
AI can be a powerful ally in crafting campaigns that resonate. Here’s how marketers can strike the right balance.
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Will Trump Make the Economy Better? 5 Things Business Leaders, Communicators Should Anticipate
Categories: Communications & PR, Insight, News & Insights, Public Affairs & Community Engagement
Learn five key things to track after Inauguration Day 2025 and how business leaders and corporate communicators should prepare for them.
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Another Blog About How to Make a Video – Since People are Asking
Categories: Digital, Insight, News & Insights
Creating engaging video content for your business isn’t about how expensive the equipment is – it’s about telling a compelling story. Learn how.
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3 Home Improvement Microtrends We’re Watching in the Home Buying, Renovation Space
Categories: Branding, Communications & PR, Insight, News & Insights
Todd Morgano | Nov. 1, 2024 It’s tough out there – for people buying or renovating homes and the companies trying to sell to them. We know the story. Everything’s up. Home prices. Mortgage rates. Labor. Building supplies and home furnishing products. Inflation-weary consumers are tapped out and frustrated, and the companies serving them are…
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ctrl/shift: Navigating the Rapidly Evolving AI Landscape
Categories: News & Insights
Does your marketing and communications team need guidance on leveraging AI capabilities responsibly? Or are you concerned about potential reputation risks from AI issues like hallucinations, data exploitation or social biases? Falls & Co. has you covered.