Author: Todd Morgano
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Another Blog About How to Make a Video – Since People are Asking
Creating engaging video content for your business isn’t about how expensive the equipment is – it’s about telling a compelling story. Learn how.
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3 Home Improvement Microtrends We’re Watching in the Home Buying, Renovation Space
Todd Morgano | Nov. 1, 2024 It’s tough out there – for people buying or renovating homes and the companies trying to sell to them. We know the story. Everything’s up. Home prices. Mortgage rates. Labor. Building supplies and home furnishing products. Inflation-weary consumers are tapped out and frustrated, and the companies serving them are…
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ctrl/shift: Navigating the Rapidly Evolving AI Landscape
Does your marketing and communications team need guidance on leveraging AI capabilities responsibly? Or are you concerned about potential reputation risks from AI issues like hallucinations, data exploitation or social biases? Falls & Co. has you covered.
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High Home Prices, Mortgage Rates and Inflation Don’t Dampen American Dream of Owning a Home Among Millennials
Despite the daunting financial challenges – including the simple monthly costs of owning a home – 89.5% of millennials still consider homeownership an integral part of their American dream.
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How to Get Media Attention for Your Business by Leveraging Existing Coverage
Wondering how to get press coverage for your story, but aren’t sure if leveraging other media coverage is a good idea? Don’t worry, we’ll walk you through it.
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Corporate Crisis Management Demands Quick Response. First, Take a Breath
There’s a benefit to taking a short breath to apply some critical thought to how you’re about to handle a crisis situation and what you’re planning to communicate about it. So, what should you consider during that breath? Read on.
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Should We be Excited or Scared by Artificial Intelligence? Yes.
There’s so much uncertainty surrounding artificial intelligence, but one thing is for sure. It’s here. It’s already beginning to disrupt the status quo. And no one can accurately predict where it might lead us. Should we be excited or scared? Yes, but let’s take a deeper look.
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How to Make an Interesting, Effective Marketing Video
What makes for an interesting and effective marketing video? And how do you produce one of those? We’re revealing some tips to help.
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Job Recruitment in the Age of Covid
During Covid, we’ve worked with companies on attracting qualified workers. It’s been challenging; we’ve learned a lot and have had a great deal of success. Here are 7 tips.
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If the Whistle Blows, Will You be Ready?
While there’s no handbook on how to safeguard your organization from whistleblowing, these four areas of dissonance can serve as a guide to assess and address the risks within your organization.