Author: Tom Tennant
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How SEO and AI Are Reshaping Lead Generation in Construction
Categories: AI, Digital
For decades, referrals have been the lifeblood of the home building industry, and those relationships still matter. But the way homeowners discover, evaluate, and shortlist builders has changed dramatically. Today’s homebuyers rely heavily on digital channels to research homes, communities, and builders long before they ever schedule a tour or contact a sales representative. In…
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AI and Writing: Confessions of a Writer in Cognitive Debt
Categories: AI, Communications & PR, Content Marketing, Digital, Insight
Staring over the edge of my laptop at a stack of board games, I beg my brain to deliver an engaging lead for this blog. It refuses. Not because it doesn’t want to, but because it can’t. Not as easily as it used to. Not before November 2022, anyway. That’s when OpenAI publicly debuted ChatGPT,…
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6 holiday icons: From Rudolph to Christmas lights, tip your Santa hat to content marketing
Categories: Insight
Familiar holiday traditions and beloved characters, like hanging Christmas lights and Rudolph, got their start as clever content marketing strategies.
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10 Content Marketing Tips I Should’ve Learned After 10 Content Marketing World Conferences
Categories: Content Marketing, Insight
Content marketing continues to evolve. Learn the top 10 tips you should have learned from the last decade of Content Marketing World conferences.