June 20, 2023
Corporate storytelling is a little of both art and science. The science side of the equation begins with research.
If you want to tell a good corporate story and capture the media or investors’ interest, you must know which elements go into crafting that story. How do you do it? Let’s review an investigatory process, if you will, that you can use to determine what elements your story should contain.
First, start from the inside out with a clear-eyed view of your business. Here are some questions you should ask yourself to get there:
Similarly, you’ll need an unvarnished view of the company, seen from those on the outside. Here are some questions that can help you assess how you are viewed externally:
This data – which should be audited and reconciled as regularly as you would your financial and enterprise risk-management reporting – will ensure that your corporate narrative properly aligns the business and the investment brand. This alignment is critical to long-term value creation.
On a day-to-day basis, corporate storytelling can mean the difference between news coverage of your event, product launch or an investment in your company rather than a peer. Storytelling can enhance the understanding of the enterprise by simplifying its complexity and neutralizing potential value deflators. And, in times of organizational distress, including shareholder activism, effective corporate storytelling can mean the difference between a vote of support and a vote of no confidence.
Simply put, effective storytelling is the key to media and investor engagement.
Ready to refine your PR and storytelling game? Contact Falls & Co. and let’s explore the possibilities.
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