Health Care & Medical:
Our experience? Active and strong.
We work with hospitals. We’ve worked with biotech companies. We’ve work with the brand that literally invented hand sanitizer. We helps clients speak concisely, balancing expertise with empathy.
If you’re looking for a partner, you can feel good about calling us.
CLEVELAND CLINIC
See how we solved the issue of getting suburban doctors to refer their neuro patients to the Cleveland Clinic main campus.
METROHEALTH
How do you raise a huge amount of money for a Foundation faster than anyone thought possible? We solved that times 100. Million.
PURELL
How do you let your kids be kids but still empower them to touch, feel and explore the world? We solved that issue with 99.99% accuracy.
Approach & Perspective
A complex intersection of social, physical, economic and regulatory factors impacts our ability to live well. These factors influence the business decisions, medical research and procedures, public policies, technology, and services you provide your clients, and the decisions they make about their care. And they’re changing a rapid pace, transforming both the business and delivery of health care. As a full-service health care marketing firm, Falls & Co. can help.
Trends Impacting the Industry
Social Determinants of Health Driving Change in the Health Care Industry
More and more health care organizations and providers are recognizing that social determinants of health — the conditions in which people are born, grow, live, work and age — drive the majority of health outcomes. This work is increasingly supported by public policy, health care advocacy organizations and social science research. Health care organizations that embrace this approach to service delivery are building the future of health care.
Health Care is Going Virtual. Fast.
The impact of technology on the health care sector has steadily grown over the past several decades. But there has been a meteoric rise in the implementation and use of telemedicine since the beginning of the COVID-19 pandemic. And it’s here to stay, along with the increased use of electronic medical records and data-based population health. Together, these technologies are changing the future of health care, cost structures and how health care organizations go to market.
Increased Importance of Preventing and Managing Chronic Disease
There is an increased focus on preventive medicine and the importance of managing chronic diseases such as high blood pressure and diabetes, which continue to represent a lion’s share of skyrocketing health care costs and were key COVID-19 co-morbidities. Health care providers across the spectrum must be engaged in patient outreach, health advocacy and compliance support to improve overall wellbeing and build resilience before the next pandemic.
Value-Based Health Care Systems
As the cost of health care continues to rise, the shift towards value-based health care will persist. This focus on patient health outcomes over fee-for-service models increases the value of health care to the patient. To successfully transition to value-based health care delivery, hospital systems, physicians’ groups, and outpatient providers across the spectrum must integrate patient care, change core measures of success, and communicate better than ever.