We know the home.
For more than twenty-five years. we’ve worked with more than forty brands in the home and building category. We launched more than 2,000 new products. And our work has generated more than a trillion media impressions.
When it comes to the house, welcome home.
Moen
How do you generate over a billion impressions to ecommerce sites to help people engage with America’s Number One faucet brand? Solved.
SHERWIN-WILLIAMS
Walking into a Sherwin-Williams store can feel overwhelming with all the incredible colors. Find out how we solved this in-store challenge.
Kichler
How do we cut through in a very crowded space and help our partner tell their story? We solved with a lot of bright ideas.
Approach & Perspective
We dig deeper in to understand the client’s culture, product offerings and sales channel, while carefully analyzing the competition and market trends. We vet all perspectives, from influencers and installers to the customer. By getting the full picture, we can take advantage of unseen opportunities. As a full-service Home & Building marketing firm, Falls & Co. can help position your business for success and support your sales goals.
Trends Impacting the Industry
Labor Shortage
Finding good help isn’t easy. Finding skilled labor is even harder. During the past decade, there has been a shortage of skilled carpenters, drywallers, brick masons and plumbers. Companies that make their products easier to install, or offer trade assistance, have a competitive advantage in a very cluttered market.
BUilding Material Shortage
The ability to secure building materials has become a major challenge. Lumber prices are rising rapidly. Despite government attempts to combat higher costs through tariff relief, increasing demand from home builders and remodelers and pandemic-related materials shortages have kept costs higher. Companies that maintain a strong inventory are reaping the rewards of immediate sales opportunities.
Maintenance FREE
Homeowners don’t want to constantly work on their homes, which has created many opportunities in the building products market. For instance, the gutter-guard industry has turned into a billion-dollar category and has prevented hundreds, if not thousands, of ladder accidents. Composite siding, decking and fencing has reduced the need for seasonal exterior painting or staining. Even today’s metal roofs look great and are virtually maintenance free for nearly a lifetime.
Brands That Stand For SomEthing
Younger generations prefer brands that stand for something, 61% according to research by Kantar Consulting. This preference increases drastically when a company has a tangible positive impact. More than half of Generation Z say companies that are socially conscious influence their purchasing decision. Companies that stand for something make it easy for customers to support them.