Service: Digital Growth Marketing
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Vitamix – The Quiet One
A Bold, Immersive Microsite Redefined What Quiet Power Looks and Sounds Like. Insight In a booming smoothie and café market, noise was becoming an unexpected villain. Traditional commercial blenders disrupted the customer experience in premium coffeehouses and boutique bars —compromising ambience, conversation, and brand loyalty. Vitamix had engineered a gamechanger: The Quiet One, a premium…
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John Carroll University
Generating a Story for Growth by Repositioning a Legacy Brand for a New Generation Insight In a highly competitive higher education landscape, John Carroll University needed to stand out, without losing sight of what made it special. Through extensive stakeholder interviews, student and alumni input and competitive research, Falls & Co. identified a key differentiator:…
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Ohio Guidestone
Redesigning a Website to Improve Access, Visibility, Impact and Growth Insight OhioGuidestone turned to Falls & Co. to redesign and optimize its website with a clear goal: make it easier for individuals to access critical services, increase online donations and help job seekers find opportunities. Strategy Falls & Co. restructured the site with a strategic,…
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Acclaim Lighting
Large-Scale Growth Endorsements for a Small-Sized Global Leader Insight Acclaim Lighting faces steep competition from billion-dollar companies that outspend their marketing efforts by a factor of 100 in North America and Europe. Their beginnings in concert lighting led them to installing high-profile architectural lighting projects around the world on some of the most renowned facilities,…
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Klauer
Growing Brand Awareness, Web Traffic, Quality Leads Through Digital Efforts. Insight Builders and contractors are familiar with siding construction choices like vinyl, aluminum, fiber cement and wood composite but unaware of Klauer’s high-end, steel siding alternative. Through research, Falls & Co. revealed the Klauer steel siding solution wasn’t just a building material, it’s a product…
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Northwood University
Attracting Students by Aligning Messaging with Entrepreneurial and Practical Values Insight Research revealed that Northwood University students — and those considering enrollment — placed significantly more emphasis on post-graduation employment and career advancement than their peers at competing institutions or the national average. Further qualitative interviews and focus groups uncovered a deeper insight: These students…