Tag: marketing-tactics
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In a Soft Market, the Need for Public Relations Strategy Remains Firm
Categories: Communications & PR, News & Insights, Public Affairs & Community Engagement
Eileen Petridis | October 29, 2024 When the economy sours, or even when recession rumors are afloat, marketing and public relations are among the first budget items on the chopping block. However, what seems like discretionary or luxury spending really isn’t. It is the backbone of your company’s future. History proves this point The…