Author: Eileen Petridis
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Is Your Organization Ready for the Unexpected? Ask Yourself These 8 Questions
Categories: Communications & PR, Insight
Few companies expect a crisis to hit them. But at a time when it seems everything is turned upside down, government policies are continually changing, and funding cuts and tariffs are running rampant, the chance your company will get caught up in a firestorm of conflicting public opinion and need a crisis communications plan is…
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AI Writing vs Human Writing: Despite Advances in AI, Good (Human) Writing Still Matters
Categories: AI, Communications & PR, Content Marketing
I’ll never forget the day that I was helping my 12-year-old son with his homework and he exclaimed in frustration, “No one cares about good grammar but you, mom!” As a professional writer who had been getting paid to write (at least on a freelance basis) since my freshman year at college, I was devastated.…
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10 Tips for Promoting Products and Services that Break Through Today’s News of Economic Downturn, Political Unrest
Categories: Communications & PR, Insight
Does anyone remember watching TV before 1980 when the news was not on 24/7? It was June 1980 when Ted Turner launched CNN, the first 24-hour cable news operation. Then came the 9/11 attacks which dramatically solidified and amplified the ‘round the clock news cycle. Since then, if you’re a news junkie, you can get…
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Do You Know What to Do if ICE Comes to Your Business, Conducts a Workplace Raid?
Categories: Communications & PR, Insight, Public Affairs & Community Engagement
Whether you agree or disagree with the ramped-up efforts of the Trump Administration in sending ICE agents to more workplaces, schools and churches doesn’t matter as much as whether you know what to do if ICE comes to your door. With no advance notice and little time to prepare, this is not an issue you…
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Offsetting Uncertainty of Trump Tariffs — How to Tell Customers about Price Increases
Categories: Communications & PR, Insight
Discover 10 tips for communicating price increases to customers.
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5 Generations in the Workplace: How to Communicate, Collaborate and Succeed
Categories: Culture, Insight
For the first time in U.S. history, there are five generations in the workforce at the same time. They include Traditionalists (born between 1928 and 1945); Baby Boomers (born between 1946 and 1964); Generation X (born between 1965 and 1980); Millennials (born between 1981 and 2000), and Generation Z (born between 2001 and 2020). This…