Author: Eileen Petridis
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4 Tips for Donating to Charity as a Business and How to Properly Publicize It
Most companies do some type of charitable giving. It’s just a part of doing business. In fact, going into 2024, corporate giving was on the upswing, according to a report from Giving USA. In 2023, corporations gave $36.55 billion to charity, a 3% increase from 2022, even though corporate giving as a percentage of profits…
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Falls & Co. Continues Holiday Tradition of Spreading Joy, Toys
For more than 25 years, Falls & Co. has proudly supported The Salvation Army’s annual holiday toy drive as a corporate sponsor.
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In a Soft Market, the Need for Public Relations Strategy Remains Firm
Eileen Petridis | October 29, 2024 When the economy sours, or even when recession rumors are afloat, marketing and public relations are among the first budget items on the chopping block. However, what seems like discretionary or luxury spending really isn’t. It is the backbone of your company’s future. History proves this point The…
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5 Tips for Managing Political Rhetoric (and Potential Confrontations) in Your Workplace
The best chance for guiding your organization through political rhetoric is to be prepared with strong workplace policies and communication. What should that communication look like? Here are our top 5 tips.
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Widespread Concern Over Recent World Events Highlights Importance of Crisis Communication Plans
At home and abroad, the world is on edge. That tension fuels passion that urges people to speak out, whether through peaceful protest, social media debate, heated arguments and so on. When emotions run high, conversations around the water cooler could quickly escalate. How prepared are you if that happens? Discover what constitutes a crisis…