Tag: public-relations-strategy

  • Our Communications Team’s Take on the Astronomer PR, Brand Reputation Management Crisis

    Categories: Branding, Communications & PR, Insight

    It’s hard to believe it’s been a little more than two weeks since we saw the now-infamous Coldplay Kiss-Cam moment play out practically in real time. We all went from asking, “Wait – he’s an astronomer?!” to digging into Astronomer CEO Andy Byron’s LinkedIn profile, learning how many kids he has (and how they went…

  • In a Soft Market, the Need for Public Relations Strategy Remains Firm

    Categories: Communications & PR, Public Affairs & Community Engagement

    Eileen Petridis   |     October 29, 2024 When the economy sours, or even when recession rumors are afloat, marketing and public relations are among the first budget items on the chopping block. However, what seems like discretionary or luxury spending really isn’t. It is the backbone of your company’s future. History proves this point The…