Topic: Creative
-
Should You Embrace AI Video Production for Marketing Campaigns? Yes. Sometimes.
Categories: AI, Case Study, Video
Let’s talk about our last shoot. The one we technically never shot. The Landings is a 4,000-home private golf community on Skidaway Island outside Savannah, Ga. Residents enjoy miles of walking and biking trails, scenic waterways and preserved maritime forest, and more. Club members have their pick of six championship golf courses, extensive court sports,…
-
Creativity is a Life Lesson: Words of Truth for Aspiring Creative Directors
Categories: Advertising, Culture, Insight
Creativity can be terrifying and hard, yet so worth the effort. Our creative director shares some of the life lessons he’s learned along the way about creativity and its mysterious process.