Topic: Digital Marketing

  • How SEO and AI Are Reshaping Lead Generation in Construction

    Tom Tennant
    Categories: AI, Digital

    For decades, referrals have been the lifeblood of the home building industry, and those relationships still matter. But the way homeowners discover, evaluate, and shortlist builders has changed dramatically. Today’s homebuyers rely heavily on digital channels to research homes, communities, and builders long before they ever schedule a tour or contact a sales representative. In…

  • Why ‘Evergreen Content’ Isn’t Enough Anymore

    Falls & Co.
    Categories: AI, Communications & PR, Content Marketing, Digital, Insight

    For years, evergreen content was the security blanket of public relations professionals and marketers alike, a trusted format that promised longevity and organic traffic. We would write a “Top 10 Tips for…” or a polished “How-To Guide,” sprinkle in some SEO keywords, and boom: You had a resource built to last. But not so fast.…

  • Brainstorming Tools and Tips for More Effective Sessions

    Emily Baker
    Categories: Communications & PR, Insight

    We have all been there. You’re in a room with a large group and everyone is shouting out ideas. Some are talking over each other. Others seem to have no idea why they’re there or what they should be doing. You’re feverishly taking page after page of notes, trying to capture it all. But when…

  • 10 Tips for Promoting Products and Services that Break Through Today’s News of Economic Downturn, Political Unrest

    Eileen Petridis
    Categories: Communications & PR, Insight

    Does anyone remember watching TV before 1980 when the news was not on 24/7? It was June 1980 when Ted Turner launched CNN, the first 24-hour cable news operation. Then came the 9/11 attacks which dramatically solidified and amplified the ‘round the clock news cycle. Since then, if you’re a news junkie, you can get…

  • What’s a Brand Audit? And Why it Might be Your Secret Weapon

    Linda Bremkamp
    Categories: Branding, Communications & PR, Digital

    A brand audit isn’t just a starting point — it’s a strategic advantage. Learn the 6 aspects of a brand audit.

  • What KBIS 2025 Taught Us About the State of Trade Shows

    Falls & Co.
    Categories: Communications & PR, Culture, Insight

    Lessons learned from KBIS: Trade show attendance numbers indicate companies are diving back into these full-immersion, in-person events faster than anticipated. What does this mean for you?