Topic: Digital Marketing
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Another Blog About How to Make a Video – Since People are Asking
Creating engaging video content for your business isn’t about how expensive the equipment is – it’s about telling a compelling story. Learn how.
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How to Design a Website that Converts Visitors into Quality Leads
How do you design a lead-generation machine that addresses your customer’s pain points, offers solutions, and provides a great user experience? Let’s find out.
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Backlinks: Where SEO Strategy & PR Meet
How can PR support SEO strategy? The answer – PR backlinks. By incorporating backlinks into press outreach, PR pros can help secure backlinks within media placements. Learn how this can be a big win for you.
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How to Tell if Your Baby is Ugly: Why Market Research is Important
Companies launch new ideas all the time without proper market research, resulting in sunk costs that otherwise could have been applied to better prospects. Annie Morino, manager of Market Research at Falls & Co., explains why as well as how to conduct research that will set your new idea up for success.
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How to Make an Interesting, Effective Marketing Video
What makes for an interesting and effective marketing video? And how do you produce one of those? We’re revealing some tips to help.
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3 Brand Architecture Frameworks to Create Future Growth
Brand architecture is the second-most important element of branding (behind only brand positioning) because it’s ideally suited for growth-oriented objectives. Learn the three frameworks and what they can do for you.
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How to Enjoy the Sunset of Google’s Universal Analytics and Upgrade to GA4
Google Analytics’ Universal Analytics platform is going away next year and upgrading to GA4. Is your website data ready? The Falls & Co. Google Tag Manager guru shares a web developer’s perspective on this software update and outlines steps you need to take now to ensure your website tracking remains intact.
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Does Blogging Help SEO? You Bet It Does
Want to know how blogging helps SEO? Let’s find out.