Topic: Digital Marketing
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Why ‘Evergreen Content’ Isn’t Enough Anymore
Categories: AI, Communications & PR, Content Marketing, Digital, Insight
For years, evergreen content was the security blanket of public relations professionals and marketers alike, a trusted format that promised longevity and organic traffic. We would write a “Top 10 Tips for…” or a polished “How-To Guide,” sprinkle in some SEO keywords, and boom: You had a resource built to last. But not so fast.…
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10 Tips for Promoting Products and Services that Break Through Today’s News of Economic Downturn, Political Unrest
Categories: Communications & PR, Insight
Does anyone remember watching TV before 1980 when the news was not on 24/7? It was June 1980 when Ted Turner launched CNN, the first 24-hour cable news operation. Then came the 9/11 attacks which dramatically solidified and amplified the ‘round the clock news cycle. Since then, if you’re a news junkie, you can get…
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What’s a Brand Audit? And Why it Might be Your Secret Weapon
Categories: Branding, Communications & PR, Digital
A brand audit isn’t just a starting point — it’s a strategic advantage. Learn the 6 aspects of a brand audit.
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What KBIS 2025 Taught Us About the State of Trade Shows
Categories: Communications & PR, Culture, Insight
Lessons learned from KBIS: Trade show attendance numbers indicate companies are diving back into these full-immersion, in-person events faster than anticipated. What does this mean for you?
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AI or Human? Some Thoughts on Navigating AI Automation in Marketing
Categories: AI, Communications & PR, Digital, Insight
AI can be a powerful ally in crafting campaigns that resonate. Here’s how marketers can strike the right balance.