Topic: Research Analytics

  • How to Measure Earned Media


    Kristi Stolarski   |     July 10, 2024 Earned media measurement is a critical component that drives strategic decisions and demonstrates the value of our marketing and communications efforts. However, it’s essential to understand that measurement is not a “one size fits all” process. Tailoring your measurement strategy to the specific needs of your campaign, audience, and…

  • Set Goals to Measure a PR Program


    The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable. We’ll show you how.

  • How to Tell if Your Baby is Ugly: Why Market Research is Important


    Companies launch new ideas all the time without proper market research, resulting in sunk costs that otherwise could have been applied to better prospects. Annie Morino, manager of Market Research at Falls & Co., explains why as well as how to conduct research that will set your new idea up for success.

  • How to Enjoy the Sunset of Google’s Universal Analytics and Upgrade to GA4


    Google Analytics’ Universal Analytics platform is going away next year and upgrading to GA4. Is your website data ready? The Falls & Co. Google Tag Manager guru shares a web developer’s perspective on this software update and outlines steps you need to take now to ensure your website tracking remains intact.

  • The Art of Objectivity in Data Analysis, Market Research


    Objectivity in business is crucial to success. A data-driven decision-making culture allows you to maintain objectivity through measurement and performance tracking, can help you gain competitive advantage, and can even help position and plan strategically for the future.