News & Insights
-
Elements of an Effective Brand Strategy, Part 1: 4 Internal Considerations
Read more: Elements of an Effective Brand Strategy, Part 1: 4 Internal ConsiderationsSuccessful branding strategy – which typically focuses on defining your brand relative to the competition – must give equal weight to managing internal dynamics.
-
Tips for College Seniors from a Young Professional
Read more: Tips for College Seniors from a Young ProfessionalFor college seniors, it’s been 16 years or more of schooling, classes, assignments and tests, all leading up to this one moment – graduation. But what now? Here’s one young professional’s tips for post-grad preparation.
-
3 Reasons Traditional TV Advertising Remains Effective, Relevant in 2022
Read more: 3 Reasons Traditional TV Advertising Remains Effective, Relevant in 2022Is traditional television advertising still a relevant option when developing a media plan, especially when digital and social media reign supreme? Learn more.
-
10 Tactics to get Media Coverage
Read more: 10 Tactics to get Media CoverageWith earned media, the stakes are high and competition is fierce. These tips will help improve your media relations and ability to land media coverage.
-
The Art of Objectivity in Data Analysis, Market Research
Read more: The Art of Objectivity in Data Analysis, Market ResearchObjectivity in business is crucial to success. A data-driven decision-making culture allows you to maintain objectivity through measurement and performance tracking, can help you gain competitive advantage, and can even help position and plan strategically for the future.
-
International Women’s Day – Inspiring Stories from Falls
Read more: International Women’s Day – Inspiring Stories from FallsFalls & Co. has worked diligently to nurture an environment for women to thrive together. Here are some of our stories.
-
5 Surprising Reasons to Include Employee Engagement in Your Social Media Strategy
Read more: 5 Surprising Reasons to Include Employee Engagement in Your Social Media StrategyLearn why an employee engagement plan is an essential element of a brand social media strategy.
-
McDonald Hopkins Leaps Ahead with Kentico CMS Development
Read more: McDonald Hopkins Leaps Ahead with Kentico CMS DevelopmentFalls & Co. worked closely with McDonald Hopkins’ marketing team to migrate as much of the content from the company’s previous CMS into Kentico.
-
Super Bowl Commercials: The Windup and The Pitch
Read more: Super Bowl Commercials: The Windup and The PitchGet a glimpse of advertising agency life. We picked four Super Bowl commercials and re-imagined the client pitch presentations.
-
4 Ways to Navigate the Cable Television Viewership Shift
Read more: 4 Ways to Navigate the Cable Television Viewership ShiftWhile the media landscape continues to change, it’s important for media planners to understand the newest trends and adapt. But don’t forget that the more things change, the more they stay the same.