News & Insights
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Former-Journalist-Turned-Content-Maven Shares 5 Takeaways from Content Marketing World
Read more: Former-Journalist-Turned-Content-Maven Shares 5 Takeaways from Content Marketing World5 Takeaways from Content Marketing World: Exploring the similarities and differences in creating content from a journalist to marketer standpoint.
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Are virtual events here to stay?
Read more: Are virtual events here to stay?While in-person events will likely still continue post-pandemic, it’s clear the world of virtual events is just getting started.
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Kristin Pohlig Joins Falls & Co. Communications Group as Account Executive
Read more: Kristin Pohlig Joins Falls & Co. Communications Group as Account ExecutiveKristin joins the communications group as an account executive, bringing a variety of marketing and public relations experience.
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5 Ways the NCAA’s NIL Rules Will Impact Social Media Influencer Programs
Read more: 5 Ways the NCAA’s NIL Rules Will Impact Social Media Influencer ProgramsThe ability for brands to transform these moments into business results by leveraging moments to drive business results requires both agility and discretion. The following is a look at five reverberations the move will have on marketers.
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Don’t Let Crowdsourced Editing Butcher Brand Voice
Read more: Don’t Let Crowdsourced Editing Butcher Brand VoiceTransforming crowdsourced editing from destroyer to enhancer of brand voice requires more than a strategy document and a box of blue pens.
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Falls & Co. Named a Top Workplace by The Plain Dealer for 2021
Read more: Falls & Co. Named a Top Workplace by The Plain Dealer for 2021Falls & Co., a full-service marketing, communications, advertising and digital firm, has been named a 2021 Top Workplace in The Plain Dealer Top Workplaces. Falls & Co. has grown to almost 90 professionals in a relatively short period of time, adding strength to all internal groups – integrated, digital, creative, advertising and communications.
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Our History
Read more: Our HistoryOur firm began as a partnership between a Cleveland based advertising agency and a Detroit public relations firm in 1989, both owned by Ross Roy Advertising from Detroit.
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Hybrid is happening: How does it change teamwork, again?
Read more: Hybrid is happening: How does it change teamwork, again?For a little more than a year, a large portion of office workers have been on equal ground. Individuals have been working from home on behalf of their respective organizations. Just when we finally seem to have figured out how to best work remotely, we’re now facing another shift in the office workplace dynamic. Hybrid…
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Tom Tennant Joins Falls as Senior Content Strategist
Read more: Tom Tennant Joins Falls as Senior Content StrategistFalls welcomes Tom Tennant as Senior Content Strategist.
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Hannah Wineland Brings Wealth of SEO Expertise to Falls
Read more: Hannah Wineland Brings Wealth of SEO Expertise to FallsHannah joins Falls as Director of Search Engine Optimization (SEO) after several years of owning and operating a boutique digital marketing firm specializing in search engine optimization.