News & Insights
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5 Ways the NCAA’s NIL Rules Will Impact Social Media Influencer Programs
Read more: 5 Ways the NCAA’s NIL Rules Will Impact Social Media Influencer ProgramsThe ability for brands to transform these moments into business results by leveraging moments to drive business results requires both agility and discretion. The following is a look at five reverberations the move will have on marketers.
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Don’t Let Crowdsourced Editing Butcher Brand Voice
Read more: Don’t Let Crowdsourced Editing Butcher Brand VoiceTransforming crowdsourced editing from destroyer to enhancer of brand voice requires more than a strategy document and a box of blue pens.
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Falls & Co. Named a Top Workplace by The Plain Dealer for 2021
Read more: Falls & Co. Named a Top Workplace by The Plain Dealer for 2021Falls & Co., a full-service marketing, communications, advertising and digital firm, has been named a 2021 Top Workplace in The Plain Dealer Top Workplaces. Falls & Co. has grown to almost 90 professionals in a relatively short period of time, adding strength to all internal groups – integrated, digital, creative, advertising and communications.
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Our History
Read more: Our HistoryOur firm began as a partnership between a Cleveland based advertising agency and a Detroit public relations firm in 1989, both owned by Ross Roy Advertising from Detroit.
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Hybrid is happening: How does it change teamwork, again?
Read more: Hybrid is happening: How does it change teamwork, again?For a little more than a year, a large portion of office workers have been on equal ground. Individuals have been working from home on behalf of their respective organizations. Just when we finally seem to have figured out how to best work remotely, we’re now facing another shift in the office workplace dynamic. Hybrid…
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Tom Tennant Joins Falls as Senior Content Strategist
Read more: Tom Tennant Joins Falls as Senior Content StrategistFalls welcomes Tom Tennant as Senior Content Strategist.
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Hannah Wineland Brings Wealth of SEO Expertise to Falls
Read more: Hannah Wineland Brings Wealth of SEO Expertise to FallsHannah joins Falls as Director of Search Engine Optimization (SEO) after several years of owning and operating a boutique digital marketing firm specializing in search engine optimization.
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Falls Expands Communications Team with the Addition of Tara Byrne
Read more: Falls Expands Communications Team with the Addition of Tara ByrneTara Byrne joins the Falls communications team as an Assistant Account Executive. A recent graduate of John Carroll University, Tara brings a wealth of public relations experience through internships in the public relations and integrated marketing communications office at JCU and working for four years in the sports information department on campus.
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Falls Earns 13 PRSA Cleveland Rocks Awards in Annual Competition
Read more: Falls Earns 13 PRSA Cleveland Rocks Awards in Annual CompetitionFalls was honored once again at the 18th annual PRSA Cleveland Rocks Awards, a competition that recognizes the area’s best in marketing and public relations. During the ceremony – hosted virtually on January 12 from the Rock & Roll Hall of Fame – Sirius XM’s Classic Rock and Classic Rewind talent announced the award winners,…
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Falls Expands and Renovates Headquarters in Downtown Cleveland
Read more: Falls Expands and Renovates Headquarters in Downtown ClevelandFalls is excited to extend our lease and add 9,600 square feet of office space to our headquarter office in the Terminal Tower in Downtown Cleveland. After merging our two companies – Falls Communications and Falls Digital – and acquiring Wyse Advertising, the firm is adding the additional space to accommodate growth. This will provide…