News & Insights
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6 holiday icons: From Rudolph to Christmas lights, tip your Santa hat to content marketing
Read more: 6 holiday icons: From Rudolph to Christmas lights, tip your Santa hat to content marketingFamiliar holiday traditions and beloved characters, like hanging Christmas lights and Rudolph, got their start as clever content marketing strategies.
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Kentico Xperience includes two Falls & Co. clients among its Top Ten Websites for October
Read more: Kentico Xperience includes two Falls & Co. clients among its Top Ten Websites for OctoberEvery month, Kentico selects 10 of the best websites recently launched on Kentico Xperience, its digital experience platform. In October, two of those Top Ten were sites designed and built by our team at Falls & Co.
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E.A.T. SEO: 7 Steps for Trusted Website Content
Read more: E.A.T. SEO: 7 Steps for Trusted Website ContentCan you confidently say that your website is a trusted source in your industry? No? Don’t worry, you’re not alone. And it’s easy to get ahead of the competition. All you have to do is learn how to E.A.T.
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10 Content Marketing Tips I Should’ve Learned After 10 Content Marketing World Conferences
Read more: 10 Content Marketing Tips I Should’ve Learned After 10 Content Marketing World ConferencesContent marketing continues to evolve. Learn the top 10 tips you should have learned from the last decade of Content Marketing World conferences.
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Former-Journalist-Turned-Content-Maven Shares 5 Takeaways from Content Marketing World
Read more: Former-Journalist-Turned-Content-Maven Shares 5 Takeaways from Content Marketing World5 Takeaways from Content Marketing World: Exploring the similarities and differences in creating content from a journalist to marketer standpoint.
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Are virtual events here to stay?
Read more: Are virtual events here to stay?While in-person events will likely still continue post-pandemic, it’s clear the world of virtual events is just getting started.
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Kristin Pohlig Joins Falls & Co. Communications Group as Account Executive
Read more: Kristin Pohlig Joins Falls & Co. Communications Group as Account ExecutiveKristin joins the communications group as an account executive, bringing a variety of marketing and public relations experience.
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5 Ways the NCAA’s NIL Rules Will Impact Social Media Influencer Programs
Read more: 5 Ways the NCAA’s NIL Rules Will Impact Social Media Influencer ProgramsThe ability for brands to transform these moments into business results by leveraging moments to drive business results requires both agility and discretion. The following is a look at five reverberations the move will have on marketers.
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Don’t Let Crowdsourced Editing Butcher Brand Voice
Read more: Don’t Let Crowdsourced Editing Butcher Brand VoiceTransforming crowdsourced editing from destroyer to enhancer of brand voice requires more than a strategy document and a box of blue pens.
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Falls & Co. Named a Top Workplace by The Plain Dealer for 2021
Read more: Falls & Co. Named a Top Workplace by The Plain Dealer for 2021Falls & Co., a full-service marketing, communications, advertising and digital firm, has been named a 2021 Top Workplace in The Plain Dealer Top Workplaces. Falls & Co. has grown to almost 90 professionals in a relatively short period of time, adding strength to all internal groups – integrated, digital, creative, advertising and communications.