News & Insights
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FALLS & CO. EXPANDS RESEARCH TEAM WITH ADDITION OF ANNIE MORINO
Read more: FALLS & CO. EXPANDS RESEARCH TEAM WITH ADDITION OF ANNIE MORINOAnnie Morino joins Falls & Co. as Manager of Market Research.
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Why Google Should Be One of Your Marketing Personas
Read more: Why Google Should Be One of Your Marketing PersonasIntroducing Google, your target audience’s most trusted friend. Learn why we recommend considering Google as more than a search engine when developing marketing personas.
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The employee experience. You can’t always get what you want … or can you?
Read more: The employee experience. You can’t always get what you want … or can you?To help employers better understand COVID’s continued impact on workers and their mindsets, Falls & Co.’s Employer Brand/Employee Experience practice group recently surveyed hundreds of full-time, white-collar workers across the U.S. Based on the results, here’s a look at what’s happening and what the future may hold for the workplace.
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A Message to Remember: Be Consistent!
Read more: A Message to Remember: Be Consistent!With more and more communications channels available, it is important to maintain a consistent message to make a memorable impression. Learn how a consistent message can help you strengthen your relationships with all your key audiences.
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Educate, Don’t Sell, Your Audience
Read more: Educate, Don’t Sell, Your AudienceResearch shows that B2C and B2B prospects are more likely to buy from a brand after they’ve consumed educational content. Learn how an educational content campaign could help you nurture and grow your prospect base, as well as tips for creating compelling content.
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Falls & Co. adds Margaret Reese as Senior Accounting Specialist
Read more: Falls & Co. adds Margaret Reese as Senior Accounting SpecialistFalls & Co. expands the accounting department with the addition of Margaret Reese as Senior Accounting Specialist.
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6 holiday icons: From Rudolph to Christmas lights, tip your Santa hat to content marketing
Read more: 6 holiday icons: From Rudolph to Christmas lights, tip your Santa hat to content marketingFamiliar holiday traditions and beloved characters, like hanging Christmas lights and Rudolph, got their start as clever content marketing strategies.
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Kentico Xperience includes two Falls & Co. clients among its Top Ten Websites for October
Read more: Kentico Xperience includes two Falls & Co. clients among its Top Ten Websites for OctoberEvery month, Kentico selects 10 of the best websites recently launched on Kentico Xperience, its digital experience platform. In October, two of those Top Ten were sites designed and built by our team at Falls & Co.
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E.A.T. SEO: 7 Steps for Trusted Website Content
Read more: E.A.T. SEO: 7 Steps for Trusted Website ContentCan you confidently say that your website is a trusted source in your industry? No? Don’t worry, you’re not alone. And it’s easy to get ahead of the competition. All you have to do is learn how to E.A.T.
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10 Content Marketing Tips I Should’ve Learned After 10 Content Marketing World Conferences
Read more: 10 Content Marketing Tips I Should’ve Learned After 10 Content Marketing World ConferencesContent marketing continues to evolve. Learn the top 10 tips you should have learned from the last decade of Content Marketing World conferences.