News & Insights
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5 Surprising Reasons to Include Employee Engagement in Your Social Media Strategy
Read more: 5 Surprising Reasons to Include Employee Engagement in Your Social Media StrategyLearn why an employee engagement plan is an essential element of a brand social media strategy.
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McDonald Hopkins Leaps Ahead with Kentico CMS Development
Read more: McDonald Hopkins Leaps Ahead with Kentico CMS DevelopmentFalls & Co. worked closely with McDonald Hopkins’ marketing team to migrate as much of the content from the company’s previous CMS into Kentico.
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Super Bowl Commercials: The Windup and The Pitch
Read more: Super Bowl Commercials: The Windup and The PitchGet a glimpse of advertising agency life. We picked four Super Bowl commercials and re-imagined the client pitch presentations.
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4 Ways to Navigate the Cable Television Viewership Shift
Read more: 4 Ways to Navigate the Cable Television Viewership ShiftWhile the media landscape continues to change, it’s important for media planners to understand the newest trends and adapt. But don’t forget that the more things change, the more they stay the same.
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FALLS & CO. EXPANDS RESEARCH TEAM WITH ADDITION OF ANNIE MORINO
Read more: FALLS & CO. EXPANDS RESEARCH TEAM WITH ADDITION OF ANNIE MORINOAnnie Morino joins Falls & Co. as Manager of Market Research.
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Why Google Should Be One of Your Marketing Personas
Read more: Why Google Should Be One of Your Marketing PersonasIntroducing Google, your target audience’s most trusted friend. Learn why we recommend considering Google as more than a search engine when developing marketing personas.
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The employee experience. You can’t always get what you want … or can you?
Read more: The employee experience. You can’t always get what you want … or can you?To help employers better understand COVID’s continued impact on workers and their mindsets, Falls & Co.’s Employer Brand/Employee Experience practice group recently surveyed hundreds of full-time, white-collar workers across the U.S. Based on the results, here’s a look at what’s happening and what the future may hold for the workplace.
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A Message to Remember: Be Consistent!
Read more: A Message to Remember: Be Consistent!With more and more communications channels available, it is important to maintain a consistent message to make a memorable impression. Learn how a consistent message can help you strengthen your relationships with all your key audiences.
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Educate, Don’t Sell, Your Audience
Read more: Educate, Don’t Sell, Your AudienceResearch shows that B2C and B2B prospects are more likely to buy from a brand after they’ve consumed educational content. Learn how an educational content campaign could help you nurture and grow your prospect base, as well as tips for creating compelling content.
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Falls & Co. adds Margaret Reese as Senior Accounting Specialist
Read more: Falls & Co. adds Margaret Reese as Senior Accounting SpecialistFalls & Co. expands the accounting department with the addition of Margaret Reese as Senior Accounting Specialist.