The latest
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Elements of an Effective Brand Strategy, Part 1: 4 Internal Considerations
Successful branding strategy – which typically focuses on defining your brand relative to the competition – must give equal weight to managing internal dynamics.
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Tips for College Seniors from a Young Professional
For college seniors, it’s been 16 years or more of schooling, classes, assignments and tests, all leading up to this one moment – graduation. But what now? Here’s one young professional’s tips for post-grad preparation.
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3 Reasons Traditional TV Advertising Remains Effective, Relevant in 2022
Is traditional television advertising still a relevant option when developing a media plan, especially when digital and social media reign supreme? Learn more.
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10 Tactics to get Media Coverage
With earned media, the stakes are high and competition is fierce. These tips will help improve your media relations and ability to land media coverage.
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The Art of Objectivity in Data Analysis, Market Research
Objectivity in business is crucial to success. A data-driven decision-making culture allows you to maintain objectivity through measurement and performance tracking, can help you gain competitive advantage, and can even help position and plan strategically for the future.
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International Women’s Day – Inspiring Stories from Falls
Falls & Co. has worked diligently to nurture an environment for women to thrive together. Here are some of our stories.
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5 Surprising Reasons to Include Employee Engagement in Your Social Media Strategy
Learn why an employee engagement plan is an essential element of a brand social media strategy.
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McDonald Hopkins Leaps Ahead with Kentico CMS Development
Falls & Co. worked closely with McDonald Hopkins’ marketing team to migrate as much of the content from the company’s previous CMS into Kentico.
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Super Bowl Commercials: The Windup and The Pitch
Get a glimpse of advertising agency life. We picked four Super Bowl commercials and re-imagined the client pitch presentations.
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4 Ways to Navigate the Cable Television Viewership Shift
While the media landscape continues to change, it’s important for media planners to understand the newest trends and adapt. But don’t forget that the more things change, the more they stay the same.