Topic: Brand Strategy
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Our Communications Team’s Take on the Astronomer PR, Brand Reputation Management Crisis
Categories: Branding, Communications & PR, Insight
It’s hard to believe it’s been a little more than two weeks since we saw the now-infamous Coldplay Kiss-Cam moment play out practically in real time. We all went from asking, “Wait – he’s an astronomer?!” to digging into Astronomer CEO Andy Byron’s LinkedIn profile, learning how many kids he has (and how they went…
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What’s a Brand Audit? And Why it Might be Your Secret Weapon
Categories: Branding, Communications & PR, Digital
A brand audit isn’t just a starting point — it’s a strategic advantage. Learn the 6 aspects of a brand audit.
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Jumping on the Brandwagon
Categories: Branding, Insight
If you work at a place straight out of The Harvard Business Review, put this post down and get back to work. You’ve got best practices to follow! If you’re like the rest of us, read on to learn more about being market-centric without feeling you have to react whether it makes business sense or…
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What is Brand Architecture? 3 Frameworks to Create Future Growth
Categories: Branding, Insight
Brand architecture is the second-most important element of branding (behind only brand positioning) because it’s ideally suited for growth-oriented objectives. Learn the three frameworks and what they can do for you.
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8 Powerful Core Messaging Tips that will Boost Your Brand
Categories: Insight
The foundation of every great brand is great messaging. Learn how to create a core messaging framework.
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Elements of Effective Brand Strategy, Part 2: 6 External Considerations
Categories: Insight
Successful strategy gives equal weight to managing internal dynamics. Now we turn our attention to the external considerations brands must consider.