Topic: Brand Strategy
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Jumping on the Brandwagon
If you work at a place straight out of The Harvard Business Review, put this post down and get back to work. You’ve got best practices to follow! If you’re like the rest of us, read on to learn more about being market-centric without feeling you have to react whether it makes business sense or…
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3 Brand Architecture Frameworks to Create Future Growth
Brand architecture is the second-most important element of branding (behind only brand positioning) because it’s ideally suited for growth-oriented objectives. Learn the three frameworks and what they can do for you.
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8 Powerful Core Messaging Tips that will Boost Your Brand
The foundation of every great brand is great messaging. Learn how to create a core messaging framework.
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Elements of Effective Brand Strategy, Part 2: 6 External Considerations
Successful strategy gives equal weight to managing internal dynamics. Now we turn our attention to the external considerations brands must consider.
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Elements of an Effective Brand Strategy, Part 1: 4 Internal Considerations
Successful branding strategy – which typically focuses on defining your brand relative to the competition – must give equal weight to managing internal dynamics.