Topic: Corporate Communications
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3 Home Improvement Microtrends We’re Watching in the Home Buying, Renovation Space
Categories: Branding, Communications & PR, Insight, News & Insights
Todd Morgano | Nov. 1, 2024 It’s tough out there – for people buying or renovating homes and the companies trying to sell to them. We know the story. Everything’s up. Home prices. Mortgage rates. Labor. Building supplies and home furnishing products. Inflation-weary consumers are tapped out and frustrated, and the companies serving them are…
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In a Soft Market, the Need for Public Relations Strategy Remains Firm
Categories: Communications & PR, News & Insights, Public Affairs & Community Engagement
Eileen Petridis | October 29, 2024 When the economy sours, or even when recession rumors are afloat, marketing and public relations are among the first budget items on the chopping block. However, what seems like discretionary or luxury spending really isn’t. It is the backbone of your company’s future. History proves this point The…
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5 Tips for Managing Political Rhetoric (and Potential Confrontations) in Your Workplace
Categories: Communications & PR, News & Insights
The best chance for guiding your organization through political rhetoric is to be prepared with strong workplace policies and communication. What should that communication look like? Here are our top 5 tips.
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ctrl/shift: Business and Cybersecurity … It’s About Protecting Your Reputation with All Stakeholders
Categories: News & Insights
Kevin Donahue | April 23, 2024 Editor’s Note: ctrl/shift is Falls & Co.’s video and blog series that provides perspective and insights to help business and civic leaders effectively manage emerging issues that have the potential to negatively impact their organizations, their people, and their communities. In our digital age, a cyberattack isn’t just a…
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ctrl/shift: Navigating the Rapidly Evolving AI Landscape
Categories: News & Insights
Does your marketing and communications team need guidance on leveraging AI capabilities responsibly? Or are you concerned about potential reputation risks from AI issues like hallucinations, data exploitation or social biases? Falls & Co. has you covered.
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Navigating the NAHB International Builders’ Show: Tips for Building the Best Trade Show Marketing Strategy
Categories: News & Insights
If you want to reap the rewards of exhibiting at a trade show – increased visibility and brand exposure, lead generation and networking, successful product launches, enhanced industry authoring, and more – you need a strategy that will ensure your time and investment is worthwhile. Read more to learn how.