Topic: Corporate Communications
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Set Goals to Measure a PR Program
The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable. We’ll show you how.
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How to Nail the All-Important Elevator Pitch
The proverbial elevator pitch. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But how many people or companies actually get it right? Here’s a breakdown of what it is, where it comes from, and how to write one.
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Is Corporate Storytelling More Art or Science?
If you want to tell a good corporate story and capture the media or investors’ interest, you must know which elements go into crafting that story. How do you do it? Let’s take a look to determine what elements your story should contain.
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How to Get Media Coverage at Trade Shows, Conferences
How do you stand out from your competition and get press coverage at a conference? And how do you successfully fill up your client’s trade-show schedule? We’ll give you some tips for your toolbox.
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Corporate Crisis Management Demands Quick Response. First, Take a Breath
There’s a benefit to taking a short breath to apply some critical thought to how you’re about to handle a crisis situation and what you’re planning to communicate about it. So, what should you consider during that breath? Read on.
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Should We be Excited or Scared by Artificial Intelligence? Yes.
There’s so much uncertainty surrounding artificial intelligence, but one thing is for sure. It’s here. It’s already beginning to disrupt the status quo. And no one can accurately predict where it might lead us. Should we be excited or scared? Yes, but let’s take a deeper look.
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Merry Pitchmas: Move Your Holiday Media Pitches to the Top of the ‘Nice’ List
This time of year, media are looking for stories that evoke holiday themes and feelings. But competition is stiff. So how do you earn holiday media coverage and stay on your favorite editors’, producers’ and reporters’ ‘nice’ lists? We have some advice.
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10 Media Relations Must-Dos if You Want Good Press for Your Company
Some companies are naturally newsworthy; others need to be more creative to solicit press coverage. Learn how you can make your company newsworthy with these 10 tips.
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What’s Your Point? Pick Your Top 3, Do Them Well
What’s our point? When you focus on three things you do really well, you increase your chances of success that much more. Learn how.
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5 Common Press Release Mistakes – And How to Fix Them
Here are five mistakes you should avoid in writing a press release.