Topic: Media
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3 Reasons Traditional TV Advertising Remains Effective, Relevant in 2022
Categories: News & Insights
Is traditional television advertising still a relevant option when developing a media plan, especially when digital and social media reign supreme? Learn more.
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4 Ways to Navigate the Cable Television Viewership Shift
Categories: News & Insights
While the media landscape continues to change, it’s important for media planners to understand the newest trends and adapt. But don’t forget that the more things change, the more they stay the same.