Topic: Media
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Navigating the NAHB International Builders’ Show: Tips for Building the Best Trade Show Marketing Strategy
If you want to reap the rewards of exhibiting at a trade show – increased visibility and brand exposure, lead generation and networking, successful product launches, enhanced industry authoring, and more – you need a strategy that will ensure your time and investment is worthwhile. Read more to learn how.
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How to Get Media Attention for Your Business by Leveraging Existing Coverage
Wondering how to get press coverage for your story, but aren’t sure if leveraging other media coverage is a good idea? Don’t worry, we’ll walk you through it.
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How to Get Media Coverage at Trade Shows, Conferences
How do you stand out from your competition and get press coverage at a conference? And how do you successfully fill up your client’s trade-show schedule? We’ll give you some tips for your toolbox.
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How to Make News if There’s Nothing New to Say
Making headlines when you have nothing new to say is tough, tough, tough. But we didn’t say it’s impossible. Learn how.
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Merry Pitchmas: Move Your Holiday Media Pitches to the Top of the ‘Nice’ List
This time of year, media are looking for stories that evoke holiday themes and feelings. But competition is stiff. So how do you earn holiday media coverage and stay on your favorite editors’, producers’ and reporters’ ‘nice’ lists? We have some advice.
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5 Common Press Release Mistakes – And How to Fix Them
Here are five mistakes you should avoid in writing a press release.
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3 Reasons Traditional TV Advertising Remains Effective, Relevant in 2022
Is traditional television advertising still a relevant option when developing a media plan, especially when digital and social media reign supreme? Learn more.
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4 Ways to Navigate the Cable Television Viewership Shift
While the media landscape continues to change, it’s important for media planners to understand the newest trends and adapt. But don’t forget that the more things change, the more they stay the same.