Topic: Public Relations

  • Why ‘Evergreen Content’ Isn’t Enough Anymore

    Mary Lou Brink
    Categories: AI, Communications & PR, Content Marketing, Digital, Insight

    For years, evergreen content was the security blanket of public relations professionals and marketers alike, a trusted format that promised longevity and organic traffic. We would write a “Top 10 Tips for…” or a polished “How-To Guide,” sprinkle in some SEO keywords, and boom: You had a resource built to last. But not so fast.…

  • Brainstorming Tools and Tips for More Effective Sessions

    Emily Baker
    Categories: Communications & PR, Insight

    We have all been there. You’re in a room with a large group and everyone is shouting out ideas. Some are talking over each other. Others seem to have no idea why they’re there or what they should be doing. You’re feverishly taking page after page of notes, trying to capture it all. But when…

  • Our Communications Team’s Take on the Astronomer PR, Brand Reputation Management Crisis

    Jennifer Allanson
    Categories: Branding, Communications & PR, Insight

    It’s hard to believe it’s been a little more than two weeks since we saw the now-infamous Coldplay Kiss-Cam moment play out practically in real time. We all went from asking, “Wait – he’s an astronomer?!” to digging into Astronomer CEO Andy Byron’s LinkedIn profile, learning how many kids he has (and how they went…

  • Overlooked Link Between Crisis Prep and Succession Plan: 4 Essentials

    Matt Barkett
    Categories: Advertising, Communications & PR, Culture, Insight

    Executives behaving badly. Invariably, things go south when bosses get caught on social media doing something they shouldn’t. As we witnessed in the recent case of Andy Byron, ex-CEO of tech company Astronomer, even the Kiss-Cam can be a risk for public exposure. We all know the story. CEO gets caught. CEO apologizes. CEO resigns…

  • Nonprofit Communications Strategies for a Resilient Sector

    Maureen Harper
    Categories: Communications & PR, Insight, Public Affairs & Community Engagement

    Today’s political and social climate is undeniably volatile, and it’s reshaping nonprofit communications. Communities, companies and organizations are experiencing significant change because of the various executive orders issued by the Trump Administration. According to research from The Center for Effective Philanthropy conducted in February 2025, 85% of nonprofit leaders say the current political climate is…

  • 10 Tips for Promoting Products and Services that Break Through Today’s News of Economic Downturn, Political Unrest

    Eileen Petridis
    Categories: Communications & PR, Insight

    Does anyone remember watching TV before 1980 when the news was not on 24/7? It was June 1980 when Ted Turner launched CNN, the first 24-hour cable news operation. Then came the 9/11 attacks which dramatically solidified and amplified the ‘round the clock news cycle. Since then, if you’re a news junkie, you can get…