Topic: Social Media
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Social Media User? Here’s What You Should Know About Meta Ending its Fact-Checking Program
Alana Coticchia
Learn what Meta’s new fact-checking community-model plan means for brands, influencers and general users.
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Biden Signs TikTok Ban: Are You a Marketer on TikTok? 3 Things to Think About
Alana Coticchia
Alana Coticchia | April 25, 2024 President Joe Biden on Wednesday signed a law that will ban TikTok unless it is sold within a year. The potential ban is officially on the clock but will take several months to go into effect. With time on your side, your brand team should start thinking about these three…
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Groundhog Day: Special Super Bowl Ad Edition
Lane Strauss
Lane Strauss, senior vice president/creative director, offers his insights and observations on key trends for Super Bowl ads 2024, as well as his opinions on the best … and the worst of the night.
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Working with Influencers, Content Creators as an Effective Part of Your Marketing Strategy
Falls & Co.
Social media influencers amplify reach and drive revenue for their clients. Learn why and how you should work with influencers to round out your marketing strategy.
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5 Surprising Reasons to Include Employee Engagement in Your Social Media Strategy
Falls & Co.
Learn why an employee engagement plan is an essential element of a brand social media strategy.
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5 Ways the NCAA’s NIL Rules Will Impact Social Media Influencer Programs
Falls & Co.
The ability for brands to transform these moments into business results by leveraging moments to drive business results requires both agility and discretion. The following is a look at five reverberations the move will have on marketers.
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How Can I Avoid Saying the Wrong Thing on Social Media?
Todd Morgano
In the seemingly never-ending quest to make a splash on social media, companies occasionally create some cringe-worthy posts that damage their brand and offend the people they’re trying to connect with.