Work Category: Advertising
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SmashUps
SmashUps: Because cake and a present can’t hold a candle to Donny Osmond. When American Greetings launched their personalized celebrity e-card platform,SmashUps, they asked us to tell their story. We developed the theme, a videocampaign and dozens of banner ads to encourage folks to download the app.We also partnered with the Rock and Roll Hall…
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Shurtape Awareness Campaign
Holistic storytelling makes Shurtape shine. MEDIA RELATIONS / CONTENT CREATION / INFLUENCER PARTNERSHIPS Situation At Shurtape Technologies, the company takes pride in building best-in-class DIY (Do It Yourself), EIY (Express It Yourself), Pack, Mail and Move (PMM), and Home and Office products under the Duck® Tape, FrogTape®, Painter’s Mate®, Shurtape® and T-Rex® brands. At Falls…
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Sherwin-Williams Consumer Advertising
Contractors were buying their paint — but they weren’t their most important customers. We helped the company that “covers the earth” uncover an even more valuable customer segment. CONSUMER ADVERSTISING / COLLATERAL MATERIALS Situation Creativity can fundamentally change the way people feel about brands. When we started working with Sherwin-Williams, our consumer insight showed women…
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American Lighting
Creating large-scale opportunities for a small-size player OWNED MEDIA / EARNED MEDIA / PAID MEDIA / CONTENT CREATION Situation American Lighting is a leading manufacturer of high-quality and innovative lighting solutions for residential, commercial and specialty projects. It is committed to developing new products by utilizing the latest lighting technologies and designs from its team…