Holistic storytelling makes Shurtape shine.
MEDIA RELATIONS / CONTENT CREATION / INFLUENCER PARTNERSHIPS
Situation
At Shurtape Technologies, the company takes pride in building best-in-class DIY (Do It Yourself), EIY (Express It Yourself), Pack, Mail and Move (PMM), and Home and Office products under the Duck® Tape, FrogTape®, Painter’s Mate®, Shurtape® and T-Rex® brands. At Falls & Co., we craft one impactful public relations program that tells a holistic story about all Shurtape products. We build off seasonal themes to garner top-tier earned media placements and layer in paid tactics—product placements, media events and custom research and surveys—at the right time to ensure the best chance of coverage.
Strategy
Layered in strategic, multi-faceted brand awareness campaigns—FrogTape® Paintover Challenge, Duck® Tape Stuck at Prom® Scholarship Contest, T-Rex GUINNESS WORLD RECORDS™, to name a few,—that integrate media relations, content creation and influencer partnerships to keep Shurtape top-of-mind for consumers and the media.
