Contractors were buying their paint -- but they weren't their most important customers. We helped the company that "covers the earth" uncover an even more valuable customer segment.
CONSUMER ADVERSTISING / COLLATERAL MATERIALS
Creativity can fundamentally change the way people feel about brands.
When we started working with Sherwin-Williams, our consumer insight showed women were instigating 80% of painting projects. And unlike Home Depot, where the person working in the paint aisle may have been working in the lumber aisle an hour earlier, the folks at S-W had the knowledge and expertise to help turn a house…into a home.
We repositioned Sherwin-Williams into a single source of inspiration and a more inviting space. Along with our advertising campaign, we developed consumer-friendly collateral materials and helped S-W unveil new collections and new partnerships. The brand took a leadership role in painting and decorating.