Work Category: Digital
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Thomson
Thomson online product selector:better UX=better sales results. WEBSITE REFRESH / ONLINE PRODUCT SELECTOR THE ASK: Thomson, a leading manufacturer of linear motion components, asked us to updatethe UX of the LB&G product selector to be user friendly, refresh the visual design tomatch the branding on the Thomson Linear website and help improve conversion. WHAT WE…
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CareAdviser
Helping families find compassionate senior care through technology. WEBSITE / UX STRATEGY / CONTENT STRATEGY / LANDING PAGE OFFERINGS / MEASUREMENT STRATEGY THE ASK: Inovalon, a leading provider of cloud-based platforms empowering data-drivenhealthcare, asked us to develop a portal to help families and caregivers make aninformed and confident decision about senior care. WHAT WE DELIVERED: • A guided experience…
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Purell
PURELL. The brand that defined the category is the brand that redefined the category. PURELL created the instant hand sanitizer category, but soon, because of knock off brands, didn’t even own the space. While everyone else focused on fear of germs – can’t, don’t, danger – we helped PURELL tap into moms’ innate desire to…
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Lincoln Electric
Fusing awareness with safety and regulation. INTERACTIVE MEDIA KIT / MEDIA RELATIONS / SOCIAL OUTREACH Situation “Are You Ready?”— a campaign to promote welding safety and fume control awareness – educated manufacturing employers, welders and the general welding community about new Occupational Health and Safety Administration standards that require industries with exposure to hexavalent chromium to meet…
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The Landings
The Landings and Landings Club:Home sweet home. Like really sweet. The Landings is a beautiful 4,000 home community outside of Savannah, Georgia.A spectacular location on Skidaway Island with 6 championship golf courses,pickleball and so much more, we’ve developed campaigns that tell the story of lifethere with a unique tone that truly captures the personality of…
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MOEN ONLINE
Moen online: H2-Oh, that’s nice. MEDIA RELATIONS STRATEGY / CONTENT CREATION Situation Moen, the number one faucet brand in North America, believes innovation andtechnology should create a meaningful difference in consumers’ personalexperiences with water. Moen is constantly evolving and looking to differentiate itselffrom the competition, especially with a younger, more modern consumer – the femalemillennial…
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John Carroll University
JCU: An impactful story. Our John Carroll story is the story of a school that develops well-rounded, well-connected,purpose-driven people prepared to make an impact in their career and committed to giving back to their communities. Our campaign tells the story of the school through alumni who walked in as kids.And walked out as leaders. DIGITAL…
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McDonald Hopkins
McDonald Hopkins:A better website experience. By law. THE ASK: The law firm of McDonald Hopkins asked us to help create a better user experience. WEBSITE REFRESH / CONTENT MANAGEMENT SYSTEM WHAT WE DELIVERED: • We migrated them from the Sitecore CMS to Kentico CMS which involved the migration of hundreds of pages of content and…
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Krazy Glue
Making the target market stick. REPOSITIONING / MEDIA RELATIONS PROGRAM / MEDIA TOURS / INFLUENCER CAMPAIGN / LOOK BOOK Situation Krazy Glue®, known as the glue that can bond anything, has had a major presencein the DIY market since the early 1970s. However, awareness studies showed thatthe brand was losing ground in recent years as…
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Cardinal Commerce
Cultivating authenticity online and beyond. TARGETED EMAIL CAMPAIGN / WEBSITE / MOBILE-FRIENDLY WEBSITE Situation Cardinal Commerce, a global leader in authenticated payments and secure online transactions, wanted to leverage digital channels for lead generation and revenue growth. Their challenge was that the IT department and marketing team were very lean and relatively new to the…