Content Type: Insight
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Why are College Students Protesting? A 10-Step Guide for University Leadership
Categories: Communications & PR, Insight, News & Insights
Balancing free speech with safety and inclusivity is a significant concern for university officials. Many institutions are working to create environments that support free expression while ensuring the safety and security of all students, Here’s how.
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5 Tips for Managing Political Rhetoric (and Potential Confrontations) in Your Workplace
Categories: Communications & PR, News & Insights
The best chance for guiding your organization through political rhetoric is to be prepared with strong workplace policies and communication. What should that communication look like? Here are our top 5 tips.
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How to Measure Earned Media
Categories: News & Insights
Kristi Stolarski | July 10, 2024 Earned media measurement is a critical component that drives strategic decisions and demonstrates the value of our marketing and communications efforts. However, it’s essential to understand that measurement is not a “one size fits all” process. Tailoring your measurement strategy to the specific needs of your campaign, audience, and…
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Falls & Co. Welcomes Anthony Tutolo as Senior Digital Strategist
Categories: News & Insights
June 27, 2024 Falls & Co. is pleased to welcome Anthony Tutolo as a Senior Digital Strategist. With his experience in Digital Paid Media, Tutolo will help expand strategic media options for both existing accounts and new Falls & Co clientele. In his prior position within the paid media field, Tutolo fostered client relationships through…
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ctrl/shift: Business and Cybersecurity … It’s About Protecting Your Reputation with All Stakeholders
Categories: News & Insights
Kevin Donahue | April 23, 2024 Editor’s Note: ctrl/shift is Falls & Co.’s video and blog series that provides perspective and insights to help business and civic leaders effectively manage emerging issues that have the potential to negatively impact their organizations, their people, and their communities. In our digital age, a cyberattack isn’t just a…