Content Type: Insight
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How to Make an Interesting, Effective Marketing Video
What makes for an interesting and effective marketing video? And how do you produce one of those? We’re revealing some tips to help.
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10 Media Relations Must-Dos if You Want Good Press for Your Company
Some companies are naturally newsworthy; others need to be more creative to solicit press coverage. Learn how you can make your company newsworthy with these 10 tips.
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What’s Your Point? Pick Your Top 3, Do Them Well
What’s our point? When you focus on three things you do really well, you increase your chances of success that much more. Learn how.
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5 Common Press Release Mistakes – And How to Fix Them
Here are five mistakes you should avoid in writing a press release.
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Creativity is a Life Lesson: Words of Truth for Aspiring Creative Directors
Creativity can be terrifying and hard, yet so worth the effort. Our creative director shares some of the life lessons he’s learned along the way about creativity and its mysterious process.
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COVID Accelerated Employee Communications Momentum – Don’t Slow Down Now
Two years after the COVID pandemic started, employees still expect – and welcome – a high level of communication. You’ve got their attention. Now, don’t lose that momentum.
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3 Brand Architecture Frameworks to Create Future Growth
Brand architecture is the second-most important element of branding (behind only brand positioning) because it’s ideally suited for growth-oriented objectives. Learn the three frameworks and what they can do for you.
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10 Tips to Help You Build a Stronger, Longer Client-Agency Relationship
The secret to a rewarding, long-lasting agency-client relationship is not so different than other relationships in your life. In fact, it’s surprisingly simple. Here are 10 tips to help guide you.
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Job Recruitment in the Age of Covid
During Covid, we’ve worked with companies on attracting qualified workers. It’s been challenging; we’ve learned a lot and have had a great deal of success. Here are 7 tips.