Content Type: Insight
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How to Tell if Your Baby is Ugly: Why Market Research is Important
Categories: News & Insights
Companies launch new ideas all the time without proper market research, resulting in sunk costs that otherwise could have been applied to better prospects. Annie Morino, manager of Market Research at Falls & Co., explains why as well as how to conduct research that will set your new idea up for success.
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How to Make an Interesting, Effective Marketing Video
Categories: News & Insights
What makes for an interesting and effective marketing video? And how do you produce one of those? We’re revealing some tips to help.
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10 Media Relations Must-Dos if You Want Good Press for Your Company
Categories: News & Insights
Some companies are naturally newsworthy; others need to be more creative to solicit press coverage. Learn how you can make your company newsworthy with these 10 tips.
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What’s Your Point? Pick Your Top 3, Do Them Well
Categories: News & Insights
What’s our point? When you focus on three things you do really well, you increase your chances of success that much more. Learn how.
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5 Common Press Release Mistakes – And How to Fix Them
Categories: News & Insights
Here are five mistakes you should avoid in writing a press release.