Content Type: Insight

  • Corporate Crisis Management Demands Quick Response. First, Take a Breath

    Todd Morgano
    Categories: News & Insights

    There’s a benefit to taking a short breath to apply some critical thought to how you’re about to handle a crisis situation and what you’re planning to communicate about it. So, what should you consider during that breath? Read on.

  • Tips to Prepare for a Media Interview

    Jamie Dalton
    Categories: News & Insights

    Media interviews can cause a lot of anxiety – knowing your words will be out there, broadcast, printed or posted online for the world to see. But you can overcome interview angst with a fair amount of preparation. Here’s how.

  • Should We be Excited or Scared by Artificial Intelligence? Yes.

    Todd Morgano
    Categories: News & Insights

    There’s so much uncertainty surrounding artificial intelligence, but one thing is for sure. It’s here. It’s already beginning to disrupt the status quo. And no one can accurately predict where it might lead us. Should we be excited or scared? Yes, but let’s take a deeper look.

  • Falls & Co. Teams Up with The Salvation Army to Spread Joy During the Holidays

    Falls & Co.
    Categories: News & Insights

    For nearly 25 years, Falls & Co. has proudly supported The Salvation Army’s annual holiday toy drive as a corporate sponsor. Over the years, our team has gathered thousands of toys for Cleveland families who may otherwise have nothing to give their children on Christmas morning.

  • Merry Pitchmas: Move Your Holiday Media Pitches to the Top of the ‘Nice’ List

    Chante Jones
    Categories: News & Insights

    This time of year, media are looking for stories that evoke holiday themes and feelings. But competition is stiff. So how do you earn holiday media coverage and stay on your favorite editors’, producers’ and reporters’ ‘nice’ lists? We have some advice.

  • Backlinks: Where SEO Strategy & PR Meet

    Emily Baker
    Categories: News & Insights

    How can PR support SEO strategy? The answer – PR backlinks. By incorporating backlinks into press outreach, PR pros can help secure backlinks within media placements. Learn how this can be a big win for you.