Content Type: Insight
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Set Goals to Measure a PR Program
Categories: News & Insights
The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable. We’ll show you how.
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How to Get Media Attention for Your Business by Leveraging Existing Coverage
Categories: News & Insights
Wondering how to get press coverage for your story, but aren’t sure if leveraging other media coverage is a good idea? Don’t worry, we’ll walk you through it.
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How to Nail the All-Important Elevator Pitch
Categories: News & Insights
The proverbial elevator pitch. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But how many people or companies actually get it right? Here’s a breakdown of what it is, where it comes from, and how to write one.
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Is Corporate Storytelling More Art or Science?
Categories: News & Insights
If you want to tell a good corporate story and capture the media or investors’ interest, you must know which elements go into crafting that story. How do you do it? Let’s take a look to determine what elements your story should contain.
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How to Get Media Coverage at Trade Shows, Conferences
Categories: News & Insights
How do you stand out from your competition and get press coverage at a conference? And how do you successfully fill up your client’s trade-show schedule? We’ll give you some tips for your toolbox.
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How to Make News if There’s Nothing New to Say
Categories: News & Insights
Making headlines when you have nothing new to say is tough, tough, tough. But we didn’t say it’s impossible. Learn how.