Content Type: Insight
-
10 Tactics to get Media Coverage
With earned media, the stakes are high and competition is fierce. These tips will help improve your media relations and ability to land media coverage.
-
The Art of Objectivity in Data Analysis, Market Research
Objectivity in business is crucial to success. A data-driven decision-making culture allows you to maintain objectivity through measurement and performance tracking, can help you gain competitive advantage, and can even help position and plan strategically for the future.
-
McDonald Hopkins Leaps Ahead with Kentico CMS Development
Falls & Co. worked closely with McDonald Hopkins’ marketing team to migrate as much of the content from the company’s previous CMS into Kentico.
-
Super Bowl Commercials: The Windup and The Pitch
Get a glimpse of advertising agency life. We picked four Super Bowl commercials and re-imagined the client pitch presentations.
-
4 Ways to Navigate the Cable Television Viewership Shift
While the media landscape continues to change, it’s important for media planners to understand the newest trends and adapt. But don’t forget that the more things change, the more they stay the same.
-
Why Google Should Be One of Your Marketing Personas
Introducing Google, your target audience’s most trusted friend. Learn why we recommend considering Google as more than a search engine when developing marketing personas.
-
The employee experience. You can’t always get what you want … or can you?
To help employers better understand COVID’s continued impact on workers and their mindsets, Falls & Co.’s Employer Brand/Employee Experience practice group recently surveyed hundreds of full-time, white-collar workers across the U.S. Based on the results, here’s a look at what’s happening and what the future may hold for the workplace.
-
A Message to Remember: Be Consistent!
With more and more communications channels available, it is important to maintain a consistent message to make a memorable impression. Learn how a consistent message can help you strengthen your relationships with all your key audiences.
-
Educate, Don’t Sell, Your Audience
Research shows that B2C and B2B prospects are more likely to buy from a brand after they’ve consumed educational content. Learn how an educational content campaign could help you nurture and grow your prospect base, as well as tips for creating compelling content.