America’s fascination with and need for air travel has never been greater nor more complex. From flight delays caused by weather or system constraints to strikes and contract disputes, discussion with media or online is constantly focused on the aviation industry. When expanded to include Aerospace as a broader sector, industry consolidation and topics such as space travel draw even more attention.
Product failures and air accidents draw outsized attention from the media to an already skittish flying public. It never takes long for political interest to rise when crises occur, making preparedness and effective response constant priorities for the industry to address.
Falls & Co.’s experienced staff of communications professionals offer decades of experience delivering strategic communications counsel to the aviation industry. This experience is a differentiator for airlines, airports, private jet operators, helicopter charters and others as they look to protect their reputation, drive business results and maximize brand awareness in a competitive global marketplace.
Proven Solutions from Seasoned Professionals
These real-world examples showcase how our professionals have successfully tackled specific industry challenges.
— Helicopter accident involving sports megastar: how does the operator stay out of the news and keep flying during a contentious NTSB investigation, social media activism and a ferocious legal battle so their business can survive?
— Regional airline operating under a major carrier’s brand crashes: how does the regional airline stay afloat when it becomes a political football for those looking to assign blame for the accident to a different standard of safety by regionals vs. major airlines?
— Heli-skiing operator crashes in remote Alaskan wilderness with a European billionaire on board: Facing an extensive NTSB investigation into the cause, how does the company protect its brand and reputation when inquiries cascade from media across the world around the clock as this celebrity businessman is grieved in his home country and fierce litigation ensues?
— Airports are an essential part of the emergency response too – even if their role is overshadowed by airlines: How can airports ensure their annual emergency response training mandated by the FAA contemplates communications responsibilities and reputational risk so they are ready to respond about their own operations during an actual accident?
— A major airline buys a low-cost competitor, both publicly traded companies, in the heavily regulated with broad organized labor aviation industry: How can the two companies create a comprehensive communications plan — from announcement to regulatory approval and commencement of combined operations with already short internal staff that has no experience with mergers and acquisitions?